Fama Technologies INC

Fama Technologies INC

VP of Marketing

United States · Vp

Sponsorship not specifiedDetected 83 days ago
LLMsAgentic AISEOHubSpotOutbound SalesRecruitingHRISResearchLeadership

About the role

  • The VP of Marketing will be a core member of the executive team, owning the full vision, strategy, and execution of global marketing.
  • We are looking for a leader who has operated at the intersection of enterprise ABM, AI-augmented marketing operations, and high-performance channel programs.
  • Over the past decade we have become the name brand in a rapidly expanding category.

Responsibilities

  • Strategic Leadership & Category Design
  • Own Fama's evolution into the category-essential solution for behavioral risk intelligence in hiring. Position social media screening not as optional, but as a compliance imperative on par with background checks.
  • Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement.
  • Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles.
  • Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries.
  • Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models, not vanity metrics.
  • Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale.
  • Manage a complex paid ecosystem (LinkedIn, Google, programmatic, review platforms) on top of a market-leading CDP, with a clear-eyed understanding of the customer problem and Fama's USP.
  • Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem (ATS, HRIS, and background screening partners).
  • Build "Marketing-through-Partners" motions that generate high-quality referral pipeline, co-branded demand generation, and ecosystem authority.

Requirements

  • 10+ years of B2B marketing experience, with 5+ years in a senior leadership role within a B2B SaaS company.
  • GRC and HCM technology experience is required.
  • Deep expertise in evolving digital presence beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
  • you have already integrated Generative and Agentic AI tools into your team's daily workflow and can speak concretely to the productivity outcomes.
  • 10+ years of B2B marketing experience, with 5+ years in a senior leadership role within a B2B SaaS company. GRC and HCM technology experience is required.
  • Demonstrated success building enterprise ABM engines from the ground up, with measurable pipeline influence and revenue attribution. Anyone can launch a program
  • we want to see your journey.
  • Proven track record building or scaling channel and partner marketing programs, with partner-sourced and partner-influenced pipeline as a primary KPI.
  • Deep fluency in AI-augmented marketing operations
  • Command of modern MarTech ecosystems: Hubspot, intent data platforms (6sense, Demandbase), revenue attribution tools (Dreamdata), and marketing automation at scale.
  • Experience operating in or readiness to lead international market entry, including navigating localized regulatory environments.
  • Core Competencies
  • Revenue-Oriented: You measure marketing success in pipeline and closed revenue, not impressions or brand sentiment alone.
  • Precision with Data: Able to build attribution models, read cohort analyses, and translate data into investment decisions without a BI team doing the work for you.

Nice to have

  • Define and execute a comprehensive marketing roadmap aligned to the company's enterprise scaling and ARR growth targets.
  • Position social media screening not as optional, but as a compliance imperative on par with background checks.
  • Precision targeting and pipeline influence programs should be core to your professional DNA, paired with a genuine curiosity for the art of the possible.

Compensation

  • Great Financial Incentives. competitive compensation packages, equity, and generous total rewards plans.

Benefits

  • Flexible work environment.
  • Our flexible workplace comes with vacation days, sick days, volunteer time off, and paid parental leave.
  • Great Financial Incentives. competitive compensation packages, equity, and generous total rewards plans.
  • Employees can access Wellness Programs and more for FREE.

Company info

  • A natural partner to Revenue, Product, and the CEO.
  • We are seeking someone who translates marketing strategy into language that drives organizational alignment.
  • We are seeking a leader who can further entrench our brand identity in the eyes of our buyers, translating market insight into pipeline with the precision of a Gong-style revenue engine and the partner leverage of a Rippling ecosystem play.
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