TransAmerica Technology Services
Lead Channel Marketing Specialist
Toronto, Ontario, Canada
Sponsorship not specified$94k-$110kDetected 30 days ago
CRMAuditingResearchLeadershipCommunicationMentoringAdaptabilityOrganizational SkillsInternal Audit
About the role
- We understand the potential of leveraging the talents of a diverse workforce.
- We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
- Our insurance, retirement, and investment solutions help people make the most of what's important to them.
Responsibilities
- Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
- Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
- Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
- Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
- Collaborate closely with Digital Experience teams to ensure Canadian needs are reflected in digital journeys, platform content, user experience, and online communications.
- Partner with Reputation Management teams to align proactive brand-building and trust-based messaging for the Canadian market.
- Support bilingual execution for English and Canadian French speaking audiences, ensuring quality, consistency, and sensitivity to local language norms.
- Serve as a marketing lead for the Canadian market, bringing forward insights, opportunities, and risks to meet organizational goals and drive team success. Serve as an internal escalation point for campaign related issues.
- Excellent communication (oral and written) skills and relationship building skills to collaborate and influence cross-functionally with digital, brand, communications, compliance, and reputation-related teams to develop and execute digital campaigns and complex projects.
Requirements
- University degree in Marketing, Communications, Business or equivalent experience
- Seven years of experience in channel marketing, integrated marketing, communications, or regional market leadership
- Strong understanding of localization, cultural adaptation, and bilingual content development
- Thorough understanding of traditional and digital platforms
- Experience developing and executing marketing strategies for Canadian audiences. Strong understanding of localization, cultural adaptation, and bilingual content development
- Excellent communication (oral and written) skills and relationship building skills to collaborate and influence cross-functionally with digital, brand, communications, compliance, and reputation-related teams to develop and execute digital campaigns and complex projects. Sound judgment in balancing brand, market needs, compliance, and speed to market
- Creative thinker with technical acumen to design campaigns that optimize the use of marketing platforms
- Organizational skills to effectively lead multiple complex initiatives across matrixed teams and priorities in a fast-paced environment. Adaptability to change. High attention to detail and commitment to quality
- Preferred Qualifications
- Experience working across English and Canadian French communications environments. Bilingual proficiency. Fluent (oral and written) in Canadian French and English to complete required job duties and communicate with a diverse agent and employee base. Expected to effectively communicate with WFGIA in English, as management located in Ontario and in the US, for daily/frequent communications
- Working Conditions
Nice to have
- Familiarity with content management, workflow and other marketing tools such as email engagement, marketing operations, CMD, CRM, DAM, and Workflow
- Experience working across English and Canadian French communications environments.
- Bilingual proficiency.
- Fluent (oral and written) in Canadian French and English to complete required job duties and communicate with a diverse agent and employee base.
- Expected to effectively communicate with WFGIA in English, as management located in Ontario and in the US, for daily/frequent communications
- Experience with change management
- Experience in regulated industries such as financial services, insurance, managing general agent or distribution-based business models
- Office environment
Compensation
- The Salary for this position generally ranges between $94,000.00 - $110,000.00 annually.
- Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs.
- Salary may vary above and below the stated amounts, as permitted by applicable law.
- Competitive Pay
- Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
Benefits
- For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
- Compensation Benefits
- Bonus for Eligible Employees
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
Company info
- We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.
- Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what's important to them.
- We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good - for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
- What We Do
- At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward.
- Transamerica is organized into three distinct businesses.
- These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.
- Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment - one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
- We believe everyone deserves to live their best life.
- More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.
- Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide.
- We're empowered by a vast agent network covering North America, with diversity to match.
- Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good - for our customers and the communities where we live, work, and play.
- United in our purpose, we help people create the financial freedom to live life on their terms.
- These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities.
- Transamerica employs nearly 7,000 people.
- It's part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. * For more information, visit transamerica.com.
- Job Description Summary
- Leads channel marketing and communications strategies to drive growth, engagement, and trust across the Canadian market, developing integrated, culturally relevant campaigns for both English- and French-speaking audiences with appropriate regulatory awareness.
- Partners closely with Digital Experience and Reputation Management teams to deliver cohesive, localized materials that strengthen the brand and support the WFG field.
- Serves as a key link between strategy and execution, ensuring communications are effective, market-appropriate, and aligned to the unique needs of Canadian audiences.
- Job Description
Equal opportunity
- In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.
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