Yardzen

Head of Marketing

Mill Valley, CA · Exec

Sponsorship not specifiedDetected 42 days ago

Brand StrategyLeadership

About the role

The result is a finished yard, not just a plan.
Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
Recognized as Fast Company's Most Innovative and named to Inc.

Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel.
Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.
Partner closely with product and operations to align the customer journey end to end.
Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue.
Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard.
Drive demand and conversion.
Own performance across paid, organic, partnerships and referral.
Lead brand strategy and execution.
Tell the integrated design-and-build story.
Own the metrics that matter.

Bay Area preferred.
10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP).

B2B experience is a bonus.
Bonus if that category was home, design, real estate or another considered purchase.

help people complete the outdoor spaces of their dreams.
We're transforming the $200 billion outdoor renovation industry with AI, data, and technology, making design effortless and the build clear, guided, and far less daunting from first idea to finished space.
Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes.
And we're just getting started.
We're hiring a Head of Marketing to lead the next chapter of growth at Yardzen.
The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan.
It's a defining product and market moment, and we need a marketing leader who sees that and runs at it.
They build the strategy and treat the next 24 months as a rare opportunity.
This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end.
We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one.
Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.

This listing is sourced directly from Yardzen's careers page and normalized into a canonical job model.