Roku
Social Media Manager
Concord, Massachusetts
Sponsorship not specifiedDetected 11 hours ago
Content CalendarsSocial Media MarketingGoogle AnalyticsCommunicationCollaborationOrganizational Skills
About the role
- This person will be responsible for creating and publishing content, managing calendars, coordinating shoots, and turning production moments into high-performing social content.
- This role requires someone who is equally comfortable behind a content calendar and on set capturing social-first moments.
- The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity.
Responsibilities
- Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms
- Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms
- Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts
- Manage and partner with an editor/content creator to produce short-form video and platform-specific content
- Optimize content for each platform based on format, trends, and performance insights
- Support promotion of affiliate and commerce content across social channels
- Partner with marketing on paid social campaigns, including boosting and performance optimization
- Monitor comments, DMs, and audience engagement, and support day-to-day community management
Requirements
- 5+ years of experience in social media marketing, content creation, or digital media
- Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
- Bachelor's degree or equivalent experience
Compensation
- The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity.
Benefits
- This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Company info
- Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization
- Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities
- Coordinate and execute social content shoots, both with and without talent, in collaboration with production teams
- Align organic and paid efforts to maximize reach, engagement, and traffic
- Track and report on key social metrics including growth, engagement, video performance, and traffic
- Use data and insights to continuously refine content and improve performance
- Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming
- Experience working in content-driven environments, ideally within media, entertainment, or production
- Experience supporting social campaigns, including working with content partners or influencers
- Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
- Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
- Data-driven mindset with experience using analytics to inform decisions and optimize performance
- Familiarity with paid social, including ad setup, execution, and basic optimization
- Strong communication skills with a clear, concise writing style
- High level of judgment, attention to detail, and understanding of social media best practices and ethics
- Self-starter who can independently manage priorities while proactively identifying new opportunities
- Collaborative, positive team player who works effectively across functions
- Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms
This listing is sourced directly from Roku's careers page and normalized into a canonical job model.