Modernizing Medicine
Director, Digital Marketing
Remote - USA · Director
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About the role
- This is not a traditional digital marketing role.
- The ideal candidate lives and breathes the latest marketing technology and is deeply engaged with artificial intelligence (AI).
- You will transform our digital strategy by embedding AI tools into our campaign workflows, predictive modeling, content optimization, and audience segmentation, keeping ModMed at the absolute forefront of digital innovation.
Responsibilities
- In this critical leadership role, you will design, execute, and optimize multi-channel B2B marketing strategies that drive qualified pipeline and ARR growth for our EHR, practice management, and revenue cycle management (RCM) solutions.
- AI-Driven Demand Generation: Own the full-funnel digital demand generation strategy.
- Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities.
- AI Fluency: Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers) to accelerate workflows, personalize messaging, and improve operational output.
Requirements
- Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels.
- Ad Tech Ecosystems: Intimate knowledge of varying ad sizes, formats, and creative requirements across modern digital platforms.
- Executive Communication: Exceptional ability to distill complex digital concepts, technical data, and AI-driven insights into clear, actionable updates for executive leadership and internal stakeholders.
Nice to have
- Bachelor's degree in Business or Marketing
Skills
- Ability to travel domestically up to 20%.
- Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks.
- Analytics Stack Proficiency: Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites
- Agility & Pace: Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment.
- Eligible Modernizers can enroll in a wide range of
- Consistently ranked as a Top Place to Work
- 2025
Compensation
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation.
Benefits
- At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce.
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
- Generous Paid Time Off and Paid Parental Leave programs,
- Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
Company info
- Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code.
- Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process.
This listing is sourced directly from Modernizing Medicine's careers page and normalized into a canonical job model.