Workyard

Founding Marketer - Brand and Demand

United States - Remote · Contract

Sponsorship not specifiedDetected 54 days ago

SEOAccountingResearchCommunication

About the role

We're the operating system for contractors.
We started with the most unglamorous problem in construction - accurate time cards - and solved it well enough that contractors trusted us with more: job costing, scheduling, payroll, and the intelligence that protects their margins.
They care about making things easy for their crew.

attract more contractors to the brand and build market demand.
That happens where contractors live, not where they search - trade events, LinkedIn, Facebook groups, the partners who already have the relationships we want, the conversations contractors have with each other when nobody's selling.
A steady pipeline of customer stories that sales and partners reach for as their first close move - and which are demonstrably lifting win rates and shortening cycles.
Partners (payroll, accounting, GCs) pulling us into deals because we've given them real ammunition - partner-sourced pipeline is now a material, named line in the forecast.
Anyone from a 1,000-person company expecting that level of polish, process, or support.
This role is load-bearing, you absorb load, not create it.
Anyone who'd rather build personas from a research deck than from 20 hours of recorded sales calls.
People who lead with "AI-powered" or "transformative."We lead with what actually matters to contractors: real outcomes, real numbers, no hype.
Build a team over time as the work earns it.

Either way, you have:
You can analyze data and use it to make decisions.
You can sit across from the CEO and argue about prioritization, positioning trade-offs, and what to kill - backed up by the work you've personally done.
You'll have a budget and the ability to hire, but the early weight is on the player.
If you can describe what good looks like but can't make it, this role won't work.
Happy to travel to events and customers as required.

Workyard is a growing startup focused on the U.S. construction and trades markets - an industry where $300 billion is spent annually on labor.
We're the operating system for contractors.
We started with the most unglamorous problem in construction - accurate time cards - and solved it well enough that contractors trusted us with more: job costing, scheduling, payroll, and the intelligence that protects their margins.
Burned by software.
They care about making things easy for their crew.
They don't buy "AI-powered platforms", they buy the thing that fixes the problem they had last Friday.

Competitive base plus meaningful equity.
Workyard is equity-forward, a real shot to own a piece of a lean, growing company with a long way left to run.

When a play is proven, Workyard puts capital behind it — a hire, an agency, a sponsorship, a content engine, an events budget.

This listing is sourced directly from Workyard's careers page and normalized into a canonical job model.