Lapel (lapel.com)

Lapel (lapel.com)

Head of Brand & Content

San Francisco · Contract

Sponsorship not specifiedDetected 42 days ago

About the role

  • Lapel is building a new category of software, and how the market understands it starts with how we talk about it.
  • You'll own the voice, narrative, and external presence: the writing, the launches, the brand system applied across every customer surface.
  • You'll work as a close creative partner to the founders on everything we put out, and with the team to shape strategy end-to-end.

Responsibilities

  • Develop and maintain Lapel's brand voice and positioning across every external surface
  • Write content that builds Lapel's public presence
  • Own the marketing engine across written, video, and launch formats
  • Support frequent product launches with structured narratives and polished assets
  • Brief and manage freelance writers, designers, and video editors
  • Operate as a close creative partner to the founders
  • Companies spend over $1T a year on customer-facing teams and $150B on the tools meant to support them, yet every team still pieces context together across a dozen disconnected systems.
  • Sales, success, support, and ops all serve the same customer relationship, but each one buys a different tool to do it.

Requirements

  • Have 3+ years of experience owning brand, content or narrative at a tech company

Benefits

  • Competitive salary + meaningful early-stage equity
  • medical, dental, vision, 401(k), and commuter benefits
  • lunch and dinner provided daily, in-office snacks, and health & wellness benefits
  • Generous time off: many company holidays and coordinated team-wide breaks throughout the year to focus and recharge
  • Full benefits: medical, dental, vision, 401(k), and commuter benefits
  • Office perks: lunch and dinner provided daily, in-office snacks, and health & wellness benefits

Company info

  • many company holidays and coordinated team-wide breaks throughout the year to focus and recharge
  • A trillion-dollar problem hiding in plain sight. Companies spend over $1T a year on customer-facing teams and $150B on the tools meant to support them, yet every team still pieces context together across a dozen disconnected systems. We're rebuilding this from the foundation, and AI makes now the only moment it's possible.
  • The most interesting place to apply AI is where the work actually happens. Customer operations is one of the largest, most under-built surfaces in software. Every company runs on it, every team feels the pain, and the tools haven't been seriously reimagined in fifteen years. We think the next generation of category-defining B2B companies will be built here.
  • One platform, every customer-facing team. Sales, success, support, and ops all serve the same customer relationship, but each one buys a different tool to do it. Owning the foundation means the surface area grows with the company, from a single team to the entire revenue org to the whole business.
  • better service at internet scale.
  • Lapel works in person in San Francisco, five days a week, at our office on Market Street.
  • We hire people who'd be restless anywhere else.
  • We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
  • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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