wondfousa

wondfousa

Brand Strategist

Bolingbrook, Illinois

Sponsorship not specifiedDetected 7 days ago
A/B TestingBrand StrategyCommunicationWriting

About the role

  • This is a high-impact role reporting directly to the CEO.

Responsibilities

  • Brand Building & Strategy: Lead the end-to-end development of our proprietary brand products. Translate the brand's mission and values into a cohesive visual and verbal identity.
  • Social Media Powerhouse: Own the strategy and execution for all social platforms (Instagram, TikTok, LinkedIn, etc.). You will be responsible for growing an authentic community and increasing brand awareness.
  • Community & Distribution: Manage daily social media operations, including posting schedules, community engagement, and multi-channel content distribution to maximize reach.
  • Brand Building & Strategy: Lead the end-to-end development of our proprietary brand products.
  • Social Media Powerhouse: Own the strategy and execution for all social platforms (Instagram, TikTok, LinkedIn, etc.).
  • Work closely with video/design production teams to turn brand concepts into viral and engaging assets.
  • Translate brand strategy into clear creative briefs, manage content production planning and timelines, and coordinate with design/video teams to ensure consistent, timely, and high-quality output across all channels.
  • Own the strategy and execution for all social platforms (Instagram, TikTok, LinkedIn, etc.).
  • Manage daily social media operations, including posting schedules, community engagement, and multi-channel content distribution to maximize reach.

Requirements

  • Bachelor's degree: Marketing, Business, Biology, or a related field.
  • Communication: Exceptional storytelling and English writing skills, with the ability to articulate complex brand missions simply.
  • Revenue-Oriented Mindset: Experience working with e-commerce or direct-to-consumer (DTC) businesses, with a strong understanding of how brand building translates into revenue growth.
  • AI-Driven Content Scaling: Proficiency in leveraging AI tools to accelerate content production and iteration.
  • Ability to rapidly generate, test, and refine content through structured A/B testing, and analyze performance to continuously improve efficiency and ROI.
  • Minimum of 5+ years of professional experience in Brand Management or Brand Operations.
  • Exceptional storytelling and English writing skills, with the ability to articulate complex brand missions simply.
  • Experience working with e-commerce or direct-to-consumer (DTC) businesses, with a strong understanding of how brand building translates into revenue growth.
  • Proficiency in leveraging AI tools to accelerate content production and iteration.
  • Bachelor's degree: Marketing, Business, Biology, or a related field. MBA or advanced degree preferred.
  • Social Media Savvy: Proven track record of building and managing successful social media accounts for consumer brands.
  • Content Expertise: Strong ability to output creative briefs and collaborate with production teams to generate high-quality video and static content.
  • Revenue-Oriented Mindset: Experience working with e-commerce or direct-to-consumer (DTC) businesses, with a strong understanding of how brand building translates into revenue growth. Ability to connect content, traffic, and conversion across multiple digital channels, and optimize for measurable business outcomes.
  • AI-Driven Content Scaling: Proficiency in leveraging AI tools to accelerate content production and iteration. Ability to rapidly generate, test, and refine content through structured A/B testing, and analyze performance to continuously improve efficiency and ROI.

Nice to have

  • MBA or advanced degree preferred.

Compensation

  • Competitive Salary

Benefits

  • PTO /Sick time
  • Medical, Dental and Vision insurance
  • Life Insurance with the option of Voluntary Life Insurance (Buy-Up)
  • Short Term disability insurance
  • Ltd., headquartered in Bolingbrook, IL, is a leading manufacturer of point-of-care tests providing rapid diagnostic and chronic disease management solutions to support the health and well-being of people everywhere.
  • We manufacture and distribute rapid point-of-care products in 4 major categories including Toxicology Testing, Infectious Disease, Women's Reproductive Health, and Veterinary Diagnostics.
  • Use data-driven insights to refine content strategies, ensuring every campaign aligns with the brand's long-term growth and CEO's vision.

Company info

  • Founded in 2009, Wondfo USA has been serving the North American market for over 16 years.
  • We are dedicated to consistently expanding our product portfolio to meet increasing clinical and diagnostic needs.
  • Our mission is to provide solutions that save lives as well as improve day to day quality of life.
  • Wondfo USA Co.
  • We are seeking a creative and strategic eCommerce Brand Manager to lead the growth of our proprietary brand.
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