Niantic
Director of Marketing, North America - Pikmin Bloom
US - San Francisco, United States · Director
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$30,442 more — $191,942 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $191,942 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Pikmin Bloom, a geo-location based mobile game developed by Scopely Explore (formerly known as Niantic), launched globally in October 2021, and has been steadily growing its user base - it now has millions of users worldwide.
- For wandering and spending time outside, users are rewarded with items that can either grow or feed the curious creatures called Pikmin introduced in the console game by Nintendo.
- Pikmin Bloom is the largest mobile game for the Pikmin IP.
Responsibilities
- Lead and develop a high-performing regional marketing organization across multiple workstreams, including user acquisition, social/community marketing, partnerships, live events, and campaign execution.
- Lead go-to-market planning and execution for major product initiatives, seasonal campaigns, feature launches, partnerships, and real-world activations.
- Partner closely with Product Management, Game Design, Engineering, Business Development, Operations, Communications, Legal, Analytics, and executive leadership to align marketing strategy with broader business priorities.
- Drive alignment and effective collaboration between North America and Japan-based stakeholders across global marketing initiatives.
- Own and manage the regional marketing budget, including resource allocation, forecasting, ROI analysis, and optimization against business goals.
- Use data, experimentation, and market insights to evaluate campaign effectiveness and continuously optimize strategies and investments.
- Build strong relationships with external agencies, platform partners, media partners, and IP stakeholders to maximize marketing impact.
- Lead organizational planning, recruiting, coaching, and talent development for the marketing team.
- Anticipate organizational and operational risks proactively and implement scalable processes to support long-term growth.
- Scopely Explore is looking for a Marketing Director to lead the overall marketing strategy, go-to-market execution, and long-term business growth for Pikmin Bloom across North America.
Requirements
- BA/BS degree or equivalent practical experience.
- 12+ years of experience in marketing, gaming, entertainment, or consumer technology industries, including significant experience in mobile/live-service gaming.
- Proven experience leading integrated marketing strategy and execution for large-scale consumer products or live-service games.
- Deep expertise in product positioning, go-to-market strategy, user acquisition, engagement, retention, and lifecycle marketing.
- Strong experience overseeing paid media strategy and execution, including creative development, agency management, media planning/buying, campaign optimization, and performance analysis.
- Strong business acumen with the ability to balance strategic priorities, operational execution, and financial outcomes.
- Experience managing substantial marketing budgets and evaluating ROI against business objectives.
- Strong analytical mindset with the ability to leverage data and consumer insights to inform decision-making.
- Familiarity with AI-powered marketing tools and emerging AI trends relevant to consumer marketing and live-service games.
- Demonstrated success managing and developing high-performing marketing teams, including managers and senior individual contributors.
- Experience leading highly cross-functional initiatives involving multiple internal teams, external partners, and executive stakeholders.
- Outstanding verbal and written communication skills, including experience presenting to executive leadership.
- Ability to operate effectively in a fast-paced hybrid environment with evolving priorities and ambiguity.
- Passion for creating meaningful player experiences that connect digital and real-world engagement.
Compensation
- For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below.
Benefits
- Own the North America marketing vision, strategy, and execution for Pikmin Bloom, driving sustainable growth across player acquisition, engagement, retention, and revenue.
Company info
- Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami.
This listing is sourced directly from Niantic's careers page and normalized into a canonical job model.