Activision Blizzard

Marketing & Franchise Development Manager (Temporary)

Santa Monica · Director · Part-time

Sponsorship not specified$81k-$149kDetected 5 days ago

Project ManagementSalesExcelPremiere ProEpicResearchCommunicationCollaborationPublic SpeakingMicrosoft Office

About the role

Job Title: Marketing & Franchise Development Manager (Temporary) Requisition ID: R027458 Job Description: Job Title: Marketing & Franchise Development Manager (Temporary) Reporting To: Sr.
This individual will have the opportunity to champion the exciting portfolio of licensed products while implementing creative direction & strategy while delivering both commercial revenue and fan engagement.
The ideal candidate will be self-motivated with an ability to work not only independently, but also collaboratively.

Responsibilities

Manage marketing relationships with game teams as it relates to Consumer Products & Licensing (CP&L) efforts. Manage communication, execution & support materials between teams to secure & coordinate marketing for top CP initiatives
Manage franchise-specific marketing programs for CP&L, including social, e-commerce, and other activations.
Support commercial go-to-market planning and long-lead commercial strategies in partnership with internal & external partners.
Support AAA licensed partners with strategic marketing alignment. Manage marketing comms & initiatives with approval support.
Represent & support AAA partner marketing efforts for consumer products across the AB franchise portfolio. Work with category/partner leads & DTC lead to provide marketing support for key partners & initiatives.
Collaborate with the Director of E-Commerce on DTC stores marketing strategy, calendar & execution. Attend Legends cross functional meetings in collaboration with DTC lead.
Support development of style guides and tool kits for creative development. Possess the ability to think creatively and strategically for tailored asset creation.
Maintain relationships with key game teams to gather & source creative assets for style guide development.
Collaborate with product development & category/partner leads to identify upcoming programs to advise creative asset strategies.
Work with product development to identify & prioritize necessary internal game team approvals on artwork, creative and other marketing assets needed for partner & game team support

Requirements

3+ years of Marketing or Creative Management or Sales experience or Digital/Brand Marketing experience at leading consumer packaged goods, licensing or entertainment software company strongly desired
Strong proficiency in MS Excel and PowerPoint

Nice to have

Bachelor's degree required in Marketing, Sales, Business
MBA or equivalent work experience preferred
Interest in video games and the licensed consumer products industry preferred

Compensation

Activision Blizzard Consumer Products Group (ABCPG) drives several hundred million in consumer retail sales annually and manages a first-class ecommerce portfolio, as well as premiere roster of licensees and brand collaborations around the

Benefits

Ability to conceptualize new creative tool kits aligned with franchise strategies & communicate vision to agencies and partners

Company info

Exceptional presentation skills across varying audience from internal teams to Senior Leaders and Retail Customers

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This listing is sourced directly from Activision Blizzard's careers page and normalized into a canonical job model.