Webershandwick

Webershandwick

Vice President, Earned Media Strategy

New York, New York, United States · Exec

Sponsorship not specifiedDetected 77 days ago
ExcelLeadershipCommunicationCollaborationCritical ThinkingMentoring

About the role

  • The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media.
  • This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands.
  • The ideal candidate is a master storyteller and a natural collaborator who excels at uniting diverse teams around a powerful narrative.

Responsibilities

  • Lead the development and flawless execution of earned-centric ideas, partnering with cross-functional teams to build unified and powerful brand narratives.
  • Build and maintain strong relationships with top-tier media across business, lifestyle, food & beverage, news, and entertainment verticals.
  • Manage resources, timelines, and deliverables with precision, fostering a collaborative and client-first environment.
  • Mentor and lead junior team members, cultivating their skills in strategic thinking and cross-functional collaboration.
  • Integrated Leadership: Excel at building bridges and fostering collaboration between internal teams (paid, social, creative, analytics) and external agency partners to create seamless, multi-channel campaigns.
  • Business Acumen: Align earned media strategies with client business goals, demonstrating a clear understanding of how earned media drives broader marketing priorities.
  • Client Service: Build trust and rapport with senior client stakeholders by providing strategic counsel that extends beyond traditional media relations.

Requirements

  • 8+ years of public relations or communications experience, with increasing responsibility and a focus on leading integrated earned media programs for major consumer brands.
  • Proven experience working within an integrated agency model, with a deep understanding of how earned, paid, social, and digital media work together.
  • A strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
  • Subject matter expertise in CPG, food & beverage, and consumer lifestyle.
  • Experience in media training and counseling senior clients and C-suite executives.
  • Proven problem-solver with strong judgment under pressure.
  • You are a strategic integrator with a proven track record of leading earned media for major consumer brands.
  • Your deep and trusted relationships with top-tier media are matched only by your ability to foster collaboration across internal teams.
  • You are a strategic thinker who brings clarity and purpose to complex, integrated programs.

Compensation

  • $125,000 USD - $165,000 USD
  • Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
  • market considerations
  • budgetary considerations
  • tenure and standing with the company (applicable to current employees)
  • as well as the employee's/applicant's background, pertinent experience, and qualifications.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Vice President, Earned Media Strategy
  • About the Opportunity:
  • The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media. This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.
  • You will be the strategic hub, ensuring that earned media is not a silo, but the core of a cohesive, multi-channel brand experience.
  • You instinctively translate broad business goals into sharp, compelling narratives and excel at uniting diverse groups, from creative and paid media to social and analytics, around a single, powerful earned concept.
  • Passionate about pop culture and media trends, you thrive on connecting the dots between what's happening in the world and where a brand has the credibility to play.
  • You see beyond the press release, envisioning how an earned-centric idea can come to life across paid, owned, and social channels.
  • As a collaborative leader, you are adept at building consensus, navigating multi-disciplinary teams, and inspiring them to deliver standout earned work that is deeply rooted in insight and cultural impact.

Equal opportunity

  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
  • rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.