Graco
Search Marketing Analyst
Rogers, Minnesota, USA (David Koch Center)
No sponsorship$65k-$113kDetected 27 days ago
SEOSEMGoogle AdsCRMPerformance MarketingLead GenerationResearchCommunicationPublic Speaking
About the role
- Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials.
- Well, we pump peanut butter into your jar, and the oil in your car.
- We glue the soles of your shoes, the glass in your windows and the screen on your phone.
Responsibilities
- Manage and optimize significant media budgets across multiple social media channels and campaign types.
- Design and execute comprehensive campaigns that address all stages of the purchase journey-awareness, consideration, purchase, and post-purchase retention-while optimizing each campaign to meet desired KPIs.
- Perform in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness.
- Develop audience segments for targeted messaging at each stage of the funnel.
- Manage Graco's marketplace campaigns (Amazon) along with providing vendor direction, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Collaborate with SEO and content teams to ensure alignment between paid and organic strategies.
- Optimize landing pages and ad copy to improve quality scores and ad relevance.
Compensation
- Graco offers attractive compensation, benefits and career development opportunities.
Benefits
- Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.
Visa & Work Authorization
- Applicants must be legally authorized to work in the United States.
This listing is sourced directly from Graco's careers page and normalized into a canonical job model.