Jobgether
Sr. Director, Media Strategy
US · Director
Sponsorship not specified$190k-$210kDetected 1 day ago
A/B TestingComplianceStakeholder ManagementMarketing AnalyticsGrowth MarketingPerformance MarketingInfluencer MarketingExcelResearchLeadershipCommunicationCollaboration
About the role
- Director, Media Strategy based in United States.
- You will oversee significant media investments across diverse channels while shaping data-driven campaigns that elevate brand awareness, consideration, and market impact.
- Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Responsibilities
- Develop and lead comprehensive upper- and mid-funnel media strategies that strengthen brand equity while supporting customer acquisition and business growth.
- Leverage AI-powered solutions, emerging technologies, and evolving media channels to drive innovation and maintain competitive advantage.
- Partner with analytics teams to translate marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality studies, and brand research into actionable media strategies.
- Collaborate closely with Creative, Performance Marketing, Brand, and Analytics teams to align messaging, investment decisions, and long-term growth strategies.
- Lead, mentor, and develop a team of media professionals while fostering a culture of collaboration, innovation, accountability, and continuous improvement.
Requirements
- Bachelor's degree or equivalent professional experience in Marketing, Business, Communications, or a related field.
- 12+ years of experience in media strategy, brand marketing, growth marketing, or related leadership roles.
- Proven experience within a direct-to-consumer (DTC) or eCommerce business environment.
- Extensive expertise in upper- and mid-funnel media planning across digital, video, CTV, audio, influencer, OOH, partnerships, and integrated media channels.
- Strong knowledge of brand research platforms such as Ipsos, Numerator, Circana, Muck Rack, Hootsuite, or comparable tools.
- Strong analytical skills with advanced proficiency in Microsoft Excel and experience working with large datasets and marketing analytics platforms.
Compensation
- Competitive annual base salary ranging from $190,000 to $210,000 USD, with compensation based on experience, skills, and qualifications.
Benefits
- Comprehensive medical, dental, and vision insurance, including Flexible Spending Account (FSA) options.
- 401(k) retirement plan with employer matching contributions.
- Quarterly bonus program.
- Flexible paid time off.
- Two company-wide wellness breaks each day.
- Monthly wellness, internet, and mobile phone stipends.
- Annual learning and professional development allowance.
- Pet insurance discounts and additional employee benefit programs.
- Monitor campaign effectiveness through performance metrics, brand health indicators, and consumer research to continuously optimize targeting, messaging, and media allocation.
Company info
- We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.
- The final decision and next steps (interviews, assessments) are managed by their internal team.
- We appreciate your interest and wish you the best!
- Why Apply Through Jobgether?
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This listing is sourced directly from Jobgether's careers page and normalized into a canonical job model.