HistoSonics
Sr. Manager, Strategic Marketing - Abdominal Indications
Plymouth, MN · Senior · Full-time
No sponsorshipDetected 4 days ago
Product ManagementProduct StrategyBrand StrategySalesFDA RegulatoryMedical DevicesRadiologyLeadershipCommunication
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- The role integrates market insight, clinical evidence, and voice-of-customer into differentiated positioning and a coordinated go-to-market plan executed across commercial, medical affairs, clinical and education / training teams.
- Provide Voice of Customer, competitive intelligence, and commercial insights that influence product roadmap and clinical priorities.
- Translate portfolio and brand strategy into an integrated downstream commercialization plan for liver and pancreas indications, aligned to franchise and corporate strategic objectives.
Responsibilities
- Upstream Partnership: Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans - ensuring a seamless handoff from product development and market-shaping activities into commercial execution.
- Develop the brand narrative and messaging platform with clear differentiation from competitive and alternative treatment modalities, grounded in clinical data and customer insight.
- Competitive & Business Intelligence: Own competitive intelligence for liver and pancreas indications, monitoring competing and alternative treatment modalities, the evolving landscape, and clinical and market developments; recommend timely strategic responses.
- Build and maintain competitive battlecards, positioning guidance, and objection-handling resources that equip the commercial team in the field.
- Own market analytics in order to translate data, adoption trends, and voice-of-customer into actionable insight that informs commercialization strategy and forecasting.
- Shared Services Partnership: Collaborate with marketing communications, market development and other shared services to build awareness and adoption strategies that grow the addressable patient population, including referral-pathway development, digital and social promotional strategies, and other programs.
- Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans - ensuring a seamless handoff from product development and market-shaping activities into commercial execution.
- Own competitive intelligence for liver and pancreas indications, monitoring competing and alternative treatment modalities, the evolving landscape, and clinical and market developments; recommend timely strategic responses.
Nice to have
- HistoSonics is a commercial-stage medtech company advancing the Edison®
- System, a novel non-invasive sonic beam therapy based on histotripsy.
- Plymouth, MN preferred
- and Skills: Bachelor's degree required (Life Sciences, Engineering, Marketing, or related field)
- MBA strongly preferred.
- Bachelor's degree required (Life Sciences, Engineering, Marketing, or related field)
Skills
- Bachelor's degree required (Life Sciences, Engineering, Marketing, or related field); MBA strongly preferred.
- 10+ years of medical device or medtech marketing experience, with significant time in downstream strategic commercial roles.
- Experience in interventional oncology, tumor ablation, interventional radiology, or comparable high-acuity therapeutic.
- Experience in liver and pancreas required.
- Demonstrated track record launching and commercializing products, including new-indication and market-development launches.
- Strong people-leadership, cross-functional influence, data-analytics, and budget-management skills.
- Willingness to travel up to approximately 30%.
Benefits
- We offer a comprehensive benefits package for full-time employees.
- This includes health, dental, and vision insurance, life, short-term and long-term disability insurance, 401(k), paid time off, and more.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- We offer an exciting work culture where cutting-edge science meets real-world application, and each team member’s contribution is important to our success in ensuring our physicians and their patients get what they need most.
- We are an equal opportunity employer and value diversity at our company.
Visa & Work Authorization
- Employer will not sponsor visas for position. #LI-hybrid #LI-remote
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This listing is sourced directly from HistoSonics's careers page and normalized into a canonical job model.