iHerb

Sr. Product Manager - Growth

United States of America - Remote / Home Office · Senior

Sponsorship not specifiedDetected 37 days ago

A/B TestingSEO

About the role

This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels.

The Senior Product Manager - Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb's B2C ecommerce experience.
This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel.
Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.
Partner with Data and Analytics to define and track North Star metrics and leading indicators
Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future.

Bachelor's Degree required.
You are a "full-stack" growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.

Direct experience optimizing international e-commerce funnels
Background in SEO-driven product growth or referral program management.
Experience supporting international or multi-brand e-commerce platforms.
A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.

Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
Knowledge, Skills, and Abilities

Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day.
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
iHerb Benefits
For the comprehensive benefits list, visit www.iHerbBenefits.com.
For our international team members, you may be eligible for benefits depending on the country where you are employed.
The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is on a mission to make health and wellness accessible to all.

Embrace Diversity & Inclusion · Strive for Simplicity
Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.
iHerb is an Equal Opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our 5 Shared Values unite our global team:

This listing is sourced directly from iHerb's careers page and normalized into a canonical job model.