G2 Capital Advisors

G2 Capital Advisors

Senior Director, Product Marketing

Remote (US) · Director

Sponsorship not specifiedDetected 6 days ago
Product StrategyRoadmappingGrowth MarketingSalesCustomer SuccessLeadershipCollaboration

About the role

  • At G2, our Senior Director of Product Marketing sits at the center of our product, marketing, and revenue strategy.
  • This is a rare opportunity to shape how the world's largest software marketplace tells its product story at a pivotal moment of growth and innovation.
  • You will report directly to the Chief Marketing Officer and be a key member of the Marketing leadership team.

Responsibilities

  • Serve as the primary strategic partner to G2's Product leadership - embedded in roadmap planning, prioritization, and strategy development from the start so that market timing, positioning, and launch strategy are shaped upstream, not at handoff.
  • Own end-to-end GTM strategy and execution for G2's full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement across Brand and Growth Marketing.
  • Develop and maintain core positioning and messaging frameworks (messaging houses) for G2's product portfolio, ensuring differentiation and consistency across all marketing channels and customer conversations.
  • Lead product marketing for G2's core seller products - including Buyer Intent and Marketing Solutions - owning full-cycle PMM from launch and partnering with customer advocacy and lifecycle marketing.
  • Develop compelling value propositions, messaging, and content that resonate with marketing and sales leaders across G2's target segments, translating product capabilities into clear business outcomes.
  • Own product marketing for G2's digital advertising and performance products - Ads, PPC, and PPL - developing the positioning, messaging, and content that drives awareness and adoption across seller segments.
  • Partner with Growth Marketing to ensure product messaging is integrated into campaign strategy and channel execution for G2's digital advertising solutions.
  • AI, Ecosystem & Partner Product Marketing (15%)
  • Own product marketing for G2's AI-powered and ecosystem products - including MCP, API integrations, and Data Solutions - developing the positioning and market narrative for G2's most strategically innovative initiatives.

Requirements

  • 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment.
  • Demonstrated track record of owning end-to-end GTM strategy and execution - from positioning and messaging through integrated launch - across a multi-product portfolio in a fast-moving environment.
  • Broad PMM scope experience across multiple product types - ideally including data products, digital advertising or performance products, and AI or ecosystem solutions.

Skills

  • Analytical and able to translate complex product capabilities into compelling narratives for multiple audience types.
  • Our Commitment to Inclusivity and Diversity
  • Learn more about our commitments here https://culture.g2.com/commitments.
  • How We Use AI Technology in Our Hiring Process

Compensation

  • With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

Company info

  • Drive product adoption and expansion by partnering with Customer Success and Marketing on lifecycle programs that communicate ongoing product value to existing customers.

Visa & Work Authorization

  • If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice.
  • Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.
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This listing is sourced directly from G2 Capital Advisors's careers page and normalized into a canonical job model.