Oura
Lifecycle Operations Manager
Remote - United States
Sponsorship not specified$144k-$169kDetected 29 days ago
HTMLData AnalysisData EngineeringData ScienceA/B TestingCRM
About the role
- We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
- US locations are categorized into tiers based on a cost of labor index for that geographic area.
- While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions.
Responsibilities
- Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation.
- Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models).
- Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead (e.g., scalable dynamic content engines).Create and maintain documentation for journeys, data dependencies, and operational workflows.
- Lead the evaluation and onboarding of new capabilities (e.g., additional channels, new integrations) with a clear view of impact vs. complexity.
- Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent)
- Implement and maintain scalable templates, modular components, and reusable logic
- Build and manage guardrails and governance for sending rules
- Partner with lifecycle marketers to ensure new journeys follow best practices
- Collaborate with Lifecycle marketers and Data Science to prioritize and execute personalization experiments and help operationalize outputs into journeys.
- Collaborate with Analytics to define clear experiment frameworks (success metrics, minimum sample sizes, experiment timelines) and ensure implementation is technically sound.
Requirements
- We would love to consider you for this role if you have:
- 8+ years of deep experience in lifecycle / CRM operations
- Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model.
Nice to have
- Hands-on experience with a marketing automation platform configuring personalized journeys.
- Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting.
- Excellent problem‑solving and debugging skills
- comfortable owning issues end to end until resolved.
- Technical proficiency with HTML and templating logic (e.g., Liquid or similar)
- comfortable reading, writing, and debugging dynamic content and personalization rules.
Compensation
- Competitive salary and equity packages
Benefits
- Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
- Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards).
Company info
- Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
- Oura is proud to be an equal opportunity workplace.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.
- We will not tolerate discrimination or harassment based on any of these characteristics.
- We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
- At Oura, we care about you and your well-being.
- We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
Equal opportunity
- equal opportunity workplace.
This listing is sourced directly from Oura's careers page and normalized into a canonical job model.