Tapcart

Tapcart

Demand Gen Director

United States · Director · Full-time

Sponsorship not specified$170k-$180kDetected 27 days ago
RESTSEOHubSpotCRMPerformance MarketingOutbound SalesShopifyResearchLeadershipCollaboration

About the role

  • We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth.
  • This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.

Responsibilities

  • you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
  • You'll take full ownership of multi-channel pipeline generation - paid media, email, events, content, partner channels, SEO/AEO - with accountability for qualified pipeline and ROI.
  • You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs.
  • You build things that work while you sleep.
  • This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
  • Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation - paid media, email, events, content, partner channels, SEO/AEO - with accountability for qualified pipeline and ROI.
  • Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs.
  • You build with AI, not just use it.
  • You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Requirements

  • The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.
  • Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling

Compensation

  • This role includes a base salary, bonus, and equity as part of the total compensation package:
  • $170,000-$180,000
  • Bonus: Up to 25% of base salary
  • All final compensation details are based on experience.
  • Competitive compensation with room to grow
  • 11 paid company holidays

Benefits

  • 401(k) plan and equity grants for all full-time employees - because we grow together
  • Affordable, high-quality medical, dental, and vision coverage
  • Mental health support via Headspace and Talkspace, ensuring your whole self is supported
  • Flexible PTO policy - take the time you need to rest and recharge
  • One-time home office setup stipend to get you started
  • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

Company info

  • You'll help define Tapcart's marketing strategy at the category level - refining our ICP targeting, messaging, campaign architecture, and go-to-market approach.
  • You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).

Visa & Work Authorization

  • This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA
Apply directly at Tapcart →Create a free account for alerts like thisView Tapcart immigration profile

This listing is sourced directly from Tapcart's careers page and normalized into a canonical job model.