Good American
CRM (Email and SMS) Specialist
Los Angeles, CA
Sponsorship not specifiedDetected 98 days ago
HTMLCSSA/B TestingCRMCadenceLeadershipCollaborationProblem SolvingOrganizational Skills
About the role
- What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
- You'll work closely with the ecommerce and creative teams to ensure retention initiatives are tightly aligned with new product launches, brand initiatives, and seasonal trends.
Responsibilities
- Execute and manage the email and SMS marketing calendar, ensuring campaigns align with product launches, key events, and seasonal trends.
- Build, test, QA, and schedule all email and SMS campaigns in close collaboration with the eCommerce and Creative teams.
- Own newsletter and lifecycle performance reporting, providing weekly and monthly hindsights to surface insights and growth opportunities.
- Collaborate cross-functionally with eCommerce, Merchandising, Marketing and Creative teams to ensure accurate and timely campaign execution.
- Support A/B testing initiatives across subject lines, content, offers, and send times - documenting results and applying learnings.
- Partner with internal teams and external platform support to troubleshoot issues and develop technical solutions across email and SMS programs.
Requirements
- 1-3 years of experience in email, SMS or CRM marketing, ideally within fashion, apparel, or a DTC brand.
- Analytical mindset - you enjoy pulling reports, identifying trends, and turning data into actionable recommendations.
- ability to quickly absorb brand voice and customer perspective.
- Solid understanding of email and SMS marketing best practices, including segmentation, deliverability basics, compliance (CAN-SPAM, TCPA), and performance metrics.
- Strong technical curiosity with a willingness to learn and develop expertise in CRM platforms, including troubleshooting and problem-solving independently.
- Strong organizational skills - you're great at meeting deadlines, managing multiple tasks, and keeping projects on track.
- Interest in fashion, brand storytelling, and customer-centric marketing
- A collaborative team player with a positive, can-do attitude - no task is too small, and you're hungry to grow into a leadership role.
- Please note that this role requires to be onsite four days a week. At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply. WE ARE B CORP CERTIFIED! As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
Nice to have
- Hands-on experience with ESP platforms required
- Klaviyo experience strongly preferred.
- Familiarity with basic HTML/CSS and UTM tracking links is a plus.
Skills
- Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power.
Benefits
- Assist in optimizing and updating automated flows for seasonal launches, promotions, and key retention moments (e.g., welcome series, abandonment flows, back-in-stock, post-purchase & other flows).
- Take initiative in learning platform capabilities and independently resolving technical challenges as they arise.
Company info
- Support the development and maintenance of segmentation strategies to target customers across lifecycle stages - for both campaigns and automations.
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This listing is sourced directly from Good American's careers page and normalized into a canonical job model.