Teachstone

Director of Brand Strategy

US, Remote · Director

Sponsorship not specified$112k-$140kDetected 12 days ago

SEOBrand StrategyGrowth MarketingLead GenerationNegotiationCustomer SuccessWordPressResearchLeadershipCommunicationCollaborationMentoring

About the role

Brand Authority, Positioning & Market Creation
Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality.
Do you enjoy making a difference in a child's life, transforming education, and evolving learning?

Verbal Identity & Brand Voice: Own, define, and govern Teachstone's verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers.
Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations.
Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness).
UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks.
Apply today and help us create classrooms where every child thrives!
Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy.Strategic

A track record of moving a company from feature-selling to category-creation.
Strong strategic storytelling skills, with the ability to translate complex ideas, research, and product offerings into compelling narratives.
Experience overseeing creative development, including messaging, visual identity, and content strategy.
Experience managing and optimizing websites as a core brand and customer experience channel.
Strong understanding of brand measurement, market research, audience insights, and performance analytics.
Experience with technical tools embedded in this function such as Wordpress, Adobe Suite, design tools, tracking tools, etc.
Experience with SEO, content distribution, and digital experience optimization.
7+ years of experience across brand strategy, brand marketing, or creative content leadership. Proven experience at a company in EdTech, early childhood education, B2B SaaS, professional services, or deep mission-driven organizations is highly preferred.
Exceptional collaboration and influencing skills, with experience partnering across product, sales, growth marketing, customer success, and executive leadership teams.
Ability to balance long-term brand building with near-term business objectives and outcomes.
Experience building, coaching, and developing high-performing teams.
High emotional intelligence (EQ) with a demonstrated ability to present, influence, defend creative choices, and partner directly with C-suite executives and founders.

7+ years of experience across brand strategy, brand marketing, or creative content leadership.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

$112,000 - $140,000
We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
Prior salaries, negotiation skills, or fear of conflict don't influence your pay.
Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
Salary Range: $112,000 - $140,000

Comprehensive benefits: Medical/dental, 401(k), PTO, insurance, development opportunities.
If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you.

We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone's brand strategy across narrative, creative, and content.
Come join Teachstone, the interaction company!
Ready to Make a Difference?
At Teachstone, we believe that every interaction shapes a brighter future.
We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.

This listing is sourced directly from Teachstone's careers page and normalized into a canonical job model.