Wgu
PR and Communications Manager, School of Business, Salt Lake City, UT
Salt Lake City, UT · Full-time
Sponsorship not specified$110k-$170kDetected 5 days ago
Strategic CommunicationsLeadershipCommunicationMicrosoft Office
About the role
- Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
- This position will promote a positive image of WGU to the media, general public, specialized communities, employers, educators, students, and prospective students through effective use of media.
- This role works closely with the Regional Communications, PR, Marketing, Partnerships, and Alumni teams at WGU to ensure consistency in brand and message.
Responsibilities
- Develops and delivers high-impact messaging on behalf of the SVP of the School of Business and school leadership, including talking points, media statements, conference remarks, and executive communications.
- Collaborates with internal partners and content creators to maintain and update web content related to the School of Business initiatives.
- Sources relevant internal and external data to support storytelling, enhance credibility, and reinforce thought leadership themes.
- Leads the development and execution of a comprehensive strategic communication plan for the School of Business, aligned with university priorities and milestones.
- Partners with People & Talent, Internal Comms, and school leadership to support employee engagement and recognition efforts within the school.
- Partners with the Conferences & Events team to secure and maximize speaking opportunities for school leaders at industry summits and panels.
- The Communications Manager drives strategic internal and external communications for WGU's School of Business, including leadership communications, content creation, and event support.
- Reporting to the Director of Academic Communications and serving as an integral member of the Communications team, this role is responsible for developing and executing compelling narratives for the School of Business across traditional and digital media, managing public relations efforts, and managing internal communications.
- Provides onsite strategic support at high-visibility conferences and events to ensure message alignment and brand presence.
Requirements
- Bachelor's degree in journalism, communication, marketing, public relations, or related field
- Knowledge, Skills, and Strengths
- Familiarity with media relations practices
- Ability to work with stakeholders across an organization to collaboratively achieve objectives
- Ability to collect and connect pertinent information
- Ability to identify issues, assess impact, and determine appropriate communication strategy
- experience and training
- All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
- Exceptional written and oral communication skills
- Understanding of higher education environment
- Demonstrated skill and ability with social media and communication tools, including LinkedIn, Instagram, Facebook, Microsoft Office
- Ability to conceptualize projects and manage multiple priorities
- Strategic thinker, with the ability to maintain good judgment in a fast-paced, dynamic environment
- Detail-oriented, organized, and able to meet deadlines
- Displays a competent and confident professional demeanor
- Works well in a team environment
- Ability to manage shifting priorities in a dynamic environment
- Collaborative yet self-directed, committed to high standards, and motivated by continuous improvement and measurable outcomes
Nice to have
- Experience working within the business industry
- Experience working as a media reporter or public relations practitioner
- Physical Qualifications:
- Prolonged periods sitting at a desk and working on a computer
Compensation
- $109,900.00 - $170,400.00
Benefits
- Crafts compelling thought leadership content (blogs, op-eds, panel pitches) that elevate the value of business education and WGU's offering within the education and workforce landscape.
- Leads media relations strategy for the School of Business portfolio and, working with WGU's PR firm, proactively identifies pitch stories, secures coverage, and responds to media inquiries.
- Builds and maintains relationships with key industry and education journalists, influencers, and media platforms.
Equal opportunity
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
This listing is sourced directly from Wgu's careers page and normalized into a canonical job model.