Stepful

Senior Product Marketing Manager

New York City · Senior

Sponsorship not specified$140k-$170kDetected 35 days ago

Product ManagementProduct StrategyBrand StrategySalesRecruitingCustomer SuccessResearchLeadership

About the role

Stepful's enterprise go-to-market motion is maturing rapidly, and we need a Senior Product Marketing Manager who can bring rigor and clarity to how we position, launch, and enable sales around our growing portfolio of B2B products.
This is a high-ownership, high-visibility role sitting at the intersection of product, sales, and marketing with direct impact on how clinical and workforce buyers understand and choose Stepful.
This is a net-new role reporting to our VP of B2B Marketing.

Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel
Own naming and positioning for B2B product features and components as our product suite expands
Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches
Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release
Build and maintain core sales enablement materials-battlecards, objection-handling guides, competitive positioning-that allow AEs to bring our positioning to market effectively
Develop thought leadership that supports branding and demand generation goals
Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves
Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact
You'll develop a deep point of view on our buyers (CNOs, CHROs, workforce leaders, and CEOs) and translate that understanding into messaging, collateral, competitive positioning, and product-launch infrastructure that equip our sales team to win.

7+ years of experience in B2B product marketing, ideally at a growth-stage company
Comfort working across product, sales, and marketing functions.
You're as comfortable in a sales enablement session as you are in a product roadmap review
You can write a crisp one-pager and present a compelling narrative to a rigorous sales team
You have experience in HealthTech or EdTech

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
FSA, HSA and commuter benefits
Learning stipend
Guidance of 15 days PTO annually
Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent.
Since our founding in 2021, Stepful's trained over 32,000 practice-ready healthcare workers.
Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers.
We're improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
We have partnerships with half of the top 10 health systems in the US and are in process with many more.
Open vacation policy, including:
Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations.
Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary.
The total compensation package will also include our benefits package and an equity (ISOs) package.

We credit much of our success to our exceptional team.
We're looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
The target base salary range for this opportunity is $140,000 - $170,000, and is part of a competitive total rewards package including equity and benefits.

This listing is sourced directly from Stepful's careers page and normalized into a canonical job model.