Optro
Senior Demand Generation Manager
United States · Senior
Sponsorship not specifiedDetected 1 day ago
CybersecurityProject ManagementMarketoCRMPerformance MarketingExcelLeadershipCommunicationOrganizational Skills
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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility.
- This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!
- The ideal candidate is an experienced B2B SaaS marketer who thrives at the intersection of strategy and execution.
Responsibilities
- Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.
- Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.
- Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.
- Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.
- Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.
- Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.
- Forecast campaign performance and develop plans to achieve pipeline and revenue targets.
- Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.
- Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.
- Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.
Requirements
- Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.
Nice to have
- Experience marketing enterprise SaaS.
- Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!
Compensation
- Competitive compensation & bonus program
Company info
- Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com http://G2.com and Gartner Peer Insights.
- At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!
- Why This Role is Exciting
- We're looking for a strategic, data-driven Senior Demand Generation Manager to lead integrated demand generation programs. In this role, you'll own the end-to-end strategy, execution, optimization, and performance of multi-channel marketing campaigns that generate qualified pipeline, accelerate revenue growth, and strengthen market awareness.
- Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform.
- And our customers love us: Optro is top-rated on G2.com http://G2.com and Gartner Peer Insights.
- At Optro, we inspire each other to innovate and are proud of what we are producing.
- We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities.
- We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers.
- We're looking for a strategic, data-driven Senior Demand Generation Manager to lead integrated demand generation programs.
- In this role, you'll own the end-to-end strategy, execution, optimization, and performance of multi-channel marketing campaigns that generate qualified pipeline, accelerate revenue growth, and strengthen market awareness.
- You'll partner closely with Product Marketing, Sales, Marketing Operations, Content, Creative, and Digital teams to develop scalable programs that engage target prospects and accounts throughout the enterprise buyer journey.
- You have a strong analytical mindset, excel at cross-functional leadership, and continuously optimize programs based on performance data and market insights.
This listing is sourced directly from Optro's careers page and normalized into a canonical job model.