Amika Careers
Social + Content Strategy Manager
Brooklyn, NY · Full-time
Sponsorship not specifiedDetected 1 day ago
Content MarketingInfluencer MarketingCollaborationMentoring
About the role
- You've concepted work, and can point to ideas of yours that communities have shared.
- You know TikTok, Instagram, and YouTube Shorts well enough to know how differently each one behaves.
Responsibilities
- Social Strategy (Primary Responsibility) Partner closely with the Director to build the social strategy behind our campaigns and product launches, from first insight through to channel plan.
- Write clear, inspiring briefs for our creative team and creative partners, and stay close through production, review, and approvals.
- Creators & Campaigns Partner with Influencer Marketing on who we work with for each campaign, what we ask of them, and how their content lives across our channels.
- Own the learnings from each campaign and carry them into the next one.
- Share findings in a way that's useful to partners across the business, not just to social.
- Collaboration Work closely with the Community Coordinator, who owns day-to-day community management, publishing, and the always-on calendar.
- Partner with Brand, Creative, Product Marketing, E-commerce, and Retail so social lands when and where it needs to.
- Build creator work into campaigns from the start, so it feels like part of the idea rather than an add-on.
- Growth Opportunities (First 12-18 Months) As the role develops, the Social + Content Strategy Manager may: Take the lead on a campaign execution end to end Shape our approach to an emerging platform or format Deepen ownership of the creator roster and how we work with our stylist community.
Requirements
- Help define how we plan, brief, and measure social across the wider organization. must haves: 5-7 years in social media or content, including real ownership of strategy for campaigns and launches.
- You have taste, and opinions about beauty and culture you're happy to argue for.
Compensation
- $100,000 + bonus location: Brooklyn, NY - 2 days a week onsite (must be based in + have the right to work in the US) what you'll do: Social Strategy (Primary Responsibility) Partner closely with the Director to build the social strategy behind our campaigns and product launches, from first insight through to channel plan.
Company info
- Working with the Director, define what each campaign should do on social, what success looks like, and which platforms carry which part of the story.
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