University of Chicago
Associate Director, Paid Search and Social
Chicago, IL, USA · Director · Contract
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About the role
- The ideal candidate will be data-driven, collaborative, and proficient in managing campaigns across various platforms.
- This position is not eligible for employer-sponsored employment authorization.
Responsibilities
- Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
- Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
- Builds, manages, and executes campaigns across diverse social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
- Develops, monitors, and optimizes ad performance and landing pages, leveraging A/B testing, audience segmentation, and performance analytics.
- Collaborates closely with content, creative, and brand teams to develop compelling ad creatives and messaging to optimize ads for an enhanced user experience and improved conversions.
- Collaborates with the data analytics, brand, and admissions teams to develop targeting strategies for paid campaigns, including global targeting for paid search and audience-based targeting, such as LinkedIn, and retargeting for paid social.
- Collaborates with web development teams to optimize website conversion paths and user experience.
- Collaborates closely with the admissions team to ensure seamless integration between digital marketing activities and the CRM, including Slate.
- Tracks lead progression and analyzes conversion rates across the enrollment funnel.
- Implements remarketing strategies to nurture leads and improve customer acquisition.
Requirements
- include a college or university degree in related field.
- Proven experience in digital advertising and PPC campaign management.
- Strong analytical skills with proficiency in Google Analytics, Search Ads 360, and other reporting tools.
Nice to have
- Bachelor's degree.
- Preferred Competencies
Skills
- Strong analytical skills with proficiency in Google Analytics, Search Ads 360, and other reporting tools. Proficient in Adobe Analytics.
- Understanding of A/B testing, audience segmentation, and conversion rate optimization.
- Familiar with CRM platforms, Slate.
- Demonstrated success in managing social media advertising platforms and executing effective campaigns.
- Develop, execute, and manage multi-channel marketing campaigns.
- In-depth understanding of bid strategies, quality score, ad copywriting best practices, and landing page optimization.
- Outstanding verbal, written, and presentation skills, as well as organizational skills.
- Excellent strategic planning, critical thinking, analytical, and persuasion skills.
- Professional demeanor, including tact, discretion, and a customer service-oriented approach.
- This position is currently expected to work a minimum three days per week in the office.
- Resume/CV (required)
- Cover Letter (required)
Compensation
- $73,000.00 - $85,000.00 The included pay rate or range represents the University's good faith estimate of the possible compensation offer for this role at the time of posting.
- The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information.
- Develops annual paid-media plans, forecasts, budget allocations, and pacing recommendations to ensure investments remain aligned with program and fiscal-year objectives.
Benefits
- Yes The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off.
- Information about the benefit offerings can be found in the Benefits Guidebook.
- Benefits Eligible
Company info
- As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture.
Equal opportunity
- Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
- Job seekers in need of a reasonable accommodation to complete the
Visa & Work Authorization
- This position is not eligible for employer-sponsored employment authorization.
This listing is sourced directly from University of Chicago's careers page and normalized into a canonical job model.