Instrumentl
Head of Growth Marketing
Remote - USA
Sponsorship not specified$180k-$215kDetected 25 days ago
SEOSEMGrowth MarketingBudgetingCollaboration
About the role
- The right person holds themselves to a high bar, has a deep sense of ownership paired with a desire for cross-team collaboration and creativity.
- You're energized by a truly unique opportunity to join a mission-driven company that's rapidly growing.
Responsibilities
- Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them
- Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert
- Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
- Own the conversion funnel from first touch through free-trial activation and Sales handoff
- Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing
- Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline
- partner with RevOps and Finance on attribution, budgeting, and ROI
- Stand up the needed dashboards and reporting infrastructure to support data driven decision making
- Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
- Use AI tools to accelerate execution and build workflows that compound over time
Compensation
- For US-based candidates, the target salary range is $180,000 -$215,000 + equity.
- Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location.
- Canadian compensation varies by province and will be shared by your recruiter.
- Bi-annual company retreats
Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- Company laptop and home-office stipend
Equal opportunity
- equal opportunity employer.
- If you need a reasonable accommodation during the application or interview process, please let us know.
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This listing is sourced directly from Instrumentl's careers page and normalized into a canonical job model.