Kimberly-Clark

Kimberly-Clark

Associate Director Omnichannel Marketing

USA-AR-Rogers · Director · Full-time

Sponsorship not specified$158k-$195kDetected 26 days ago
CRMPerformance MarketingPerformance ManagementCadenceLeadershipCommunicationCollaborationProblem SolvingMentoring

About the role

  • You're not the person who will settle for just any role.
  • About You In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
  • A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

Responsibilities

  • Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
  • Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
  • In this role, you'll help us deliver better care for billions of people around the world.
  • The Associate Director, Omnichannel Marketing will oversee Walmart & Sam's Club and will own and help scale growth by developing, executing, and optimizing retail media and omnichannel demand levers.
  • This leader will drive end-to-end demand creation, integrating national and retail media (Walmart Connect & Sam's MAP), digital shelf excellence, improving analytics, and high-impact creative to deliver measurable business outcomes.
  • This role carries full accountability for business performance and external partnerships, serving as the primary leader responsible for Walmart Connect & Sam's Club MAP relationship management and deep collaboration with cross functional stakeholders to deliver best-in-class, shopper-centric experiences across all touchpoints.
  • Further, this leader will partner closely with Brand General Managers and Customer Development leadership to drive digital share, omni share, and digital penetration.
  • Own and lead end-to-end demand creation strategy across Walmart and Sam's Club
  • Develop full-funnel (awareness → conversion → loyalty) programs tailored to high-frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers (e.g. influencer, social, CRM, etc)
  • Drive business outcomes including revenue, share growth, and profitability

Requirements

  • Bachelor's degree
  • 7+ years in digital media, CPG marketing, performance and retail media, or eCommerce
  • Experience owning and executing performance media in large RMNs - Amazon Ads, Target Roundel, etc
  • Proven success managing:
  • Expertise and knowledge: (required)

Nice to have

  • Beta opportunities and new ad products
  • Enhanced data access and measurement capabilities
  • Preferred positioning and visibility opportunities
  • Customer Experience Leadership
  • Retail media ecosystems
  • Retail media tools (e.g. Pacvue)
  • Performance marketing and analytics
  • Digital media - display, social, CTV, programmatic

Skills

  • Content quality (images, A+ content, videos)
  • Search optimization and taxonomy alignment
  • Ratings, reviews, and social proof strategies
  • Data, Analytics & Measurement Strategy
  • Foster a high‑performance, enterprise‑first culture grounded in data, accountability, and continuous learning
  • Leverage our measurement tools to drive performance improvements
  • Translate data into clear, actionable insights that inform strategy and investment
  • Ensure consistent reporting cadence and executive-level storytelling
  • Creative Strategy & Performance Optimization
  • Set direction for clear, compelling, and conversion-focused creative to agency and stakeholder
  • Ensure timely and accurate delivery of assets for Walmart & Sam's Club programs
  • Leadership & Cross-Functional Influence

Compensation

  • At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
  • Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
  • The anticipated base pay range for this role is provided above for a fully qualified hire.
  • Actual pay will depend on several factors, such as location, role, skills, performance, and experience.
  • Please note that the stated pay range applies to US locations only.
  • 157,720 - 194,760 USD

Company info

  • This role oversees a team of 5 demand creation leaders across our Business Units and Walmart and Sam's Club customers.

Visa & Work Authorization

  • disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law
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This listing is sourced directly from Kimberly-Clark's careers page and normalized into a canonical job model.