Horizontal Talent
Data Scientist
Seattle, Washington, USA · full-time
Sponsorship not specifiedDetected 46 days ago
PythonAWSMachine LearningData ScienceStatisticsResearchCommunicationProblem Solving
About the role
- We are seeking a passionate Data Scientist to join our dynamic team, where you will have the opportunity to drive impactful marketing insights and contribute to data-driven decision-making. If you have a strong background in marketing measurement and a desire to innovate, we want to hear from you! Responsibilities Develop and enhance Marketing Mix Models to
- assess channel effectiveness and optimize budget allocation. Create and refine Customer Lifetime Value models to inform acquisition and retention strategies. Design and analyze A/B tests and quasi-experiments to evaluate the impact of marketing campaigns. Collaborate with marketing teams to translate insights into actionable recommendations. Work
Responsibilities
- We are seeking a passionate Data Scientist to join our dynamic team, where you will have the opportunity to drive impactful marketing insights and contribute to data-driven decision-making.
- Develop and enhance Marketing Mix Models to assess channel effectiveness and optimize budget allocation.
- Create and refine Customer Lifetime Value models to inform acquisition and retention strategies.
- Design and analyze A/B tests and quasi-experiments to evaluate the impact of marketing campaigns.
- Collaborate with marketing teams to translate insights into actionable recommendations.
- Work cross-functionally with data scientists and business stakeholders to implement measurement solutions.
Requirements
- If you have a strong background in marketing measurement and a desire to innovate, we want to hear from you!
- Familiarity with cloud computing tools, especially AWS services.
- Skills PhD or Master's degree in a relevant field such as Computer Science, Statistics, or Economics.
- Strong understanding of causal inference methods and experience with A/B testing.
- Proficiency in programming languages, particularly Python or R.
- Preferred Skills 5+ years of experience in marketing measurement models, including multi-touch attribution.
Skills
- Excellent analytical and problem-solving skills with a passion for data-driven insights.
Benefits
- Minimum of 3 years of experience in building machine learning models for business applications.
- At Horizontal, we embrace diversity, equity, and inclusion as foundational principles, and we encourage applicants from all backgrounds to apply and contribute to our collaborative culture.
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