Ctgbrands
Director of Marketing
Vaughan, Ontario · Director
Sponsorship not specifiedDetected 29 days ago
Email MarketingStrategic CommunicationsCRMLeadershipCommunicationCollaborationPublic Speaking
About the role
- This role based is ideal for a strategic, hands-on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI-enabled workflows, and outsourced creative partners. The Director will own the marketing vision while ensuring consistent, high-quality execution across all channels, brands, and markets.
- This role based is ideal for a strategic, hands-on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI-enabled workflows, and outsourced creative partners.
- The Director will own the marketing vision while ensuring consistent, high-quality execution across all channels, brands, and markets.
Responsibilities
- Own and evolve the group-level marketing and communications strategy across CTG, Giftcraft, and Malinda.
- Lead integrated campaigns across the customer lifecycle, from brand awareness to conversion and retention.
- Act as the senior marketing partner to executive leadership, providing strategic guidance, reporting, and recommendations.
- Develop and oversee creative briefs to ensure cohesive messaging and visual direction across all digital and physical assets.
- Maintain and evolve brand guidelines for each group company
- Build and manage a lean internal marketing team across junior and mid-level roles.
- Lead and coordinate external partners including graphic designers, video editors, photographers, and specialized agencies.
- CTG Group is seeking a Director of Marketing to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.
Requirements
- 8-12+ years of experience in marketing, communications, or brand leadership roles.
- Proven experience leading multi-channel marketing strategies across digital, social, email, web, and print.
- Experience managing budgets, vendors, and cross-functional initiatives.
- Familiarity with CRM platforms, CMS tools, and digital analytics environments.
- Working knowledge of AI-powered marketing tools and modern marketing workflows.
Nice to have
- Experience working across multiple brands or business units.
- Background in consumer products, lifestyle, or B2B/B2B2C environments.
- Experience supporting sales teams and large-scale events or trade shows.
Compensation
- Define annual and quarterly marketing priorities aligned with commercial and brand objectives.
Benefits
- Extended health care
- Dental and vision care
Company info
- Be part of a team shaping the future of our digital customer experience and brand storytelling.
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This listing is sourced directly from Ctgbrands's careers page and normalized into a canonical job model.