Code and Theory

Director, Marketing & Communications (US)

New York, New York, United States; Remote · Director

Sponsorship not specified$150k-$190kDetected 82 days ago

Business DevelopmentLeadershipCommunicationCollaborationPublic Speaking

About the role

This role requires a blend of strategic thinking, creative execution and cross-functional leadership, with a bias toward action and measurable impact.
You'll be marketing a product that's not theoretical; it's live, it's growing, and it's winning enterprise clients.
We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients.

Responsibilities

Own The Machine's brand narrative, positioning, and messaging architecture - ensuring consistency across all channels and audiences
Build and manage the demand-generation engine-from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences
Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity
Develop high-impact content across the full funnel - thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials - that help enterprise buyers understand the art of the possible
Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell
Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency
Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't
Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results
you'll build the playbook for taking a transformative product to market, driving demand among enterprise buyers, and establishing The Machine as a category-defining platform.
As Director, Marketing & Communications, you will sit at the intersection of product marketing, demand generation and brand storytelling - working across Code and Theory leadership, the Stagwell network, our technology partner ecosystem, and directly with client teams.

Nice to have

Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum
Report on pipeline contribution, brand awareness, and program ROI to leadership
7-10+ years in product marketing, B2B marketing, or GTM roles - ideally marketing a SaaS platform, martech product or AI-powered solution
Deep familiarity with the martech and AI landscape - you understand how enterprises buy and adopt marketing technology
Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging
Equal comfort presenting to the C-suite and rolling up your sleeves to ship work
Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.

Skills

from tech to CPG, financial services to travel & hospitality, government and education to media and publishing.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Compensation

The target range of base compensation for this role is $150,000 - $190,000.

Company info

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We're always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $150,000 - $190,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology.
With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve.
We have teams distributed across North America, South America, Europe, and Asia.
The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing.
We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
We're always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $150,000 - $190,000.

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