SHADOW

SHADOW

Associate Creative Director, Copy

New York, NY · Director

Sponsorship not specified$135k-$170kDetected 64 days ago
A/B TestingLeadershipCollaboration

About the role

  • This cross-divisional agency role is responsible for leading the ideation and development of culturally relevant campaign concepts and executing copy vision across SHADOW's full roster of clients.
  • The ideal candidate is a fast, strategic thinker who understands how ideas live, travel, and evolve in culture, and knows how to write for that reality.

Responsibilities

  • Manage, mentor and develop a team of copywriters.
  • Build trusted creative relationships with clients, acting as a strategic and cultural partner.
  • Grow and maintain a network of writers, editors, creators, and cultural collaborators to support fast, relevant execution when needed.

Requirements

  • Dynamic Craft: You are an expert with fluency writing across formats: scripting, long-form storytelling, campaign narratives, taglines, headlines, captions, memes, and reactive copy.
  • Conceptual Thinking: You have a proven ability to originate big, sticky ideas that are born in culture and scalable across channels.
  • You can translate strategy and cultural insight into clear, compelling concepts and sharp copy systems.
  • Leadership: You are a senior creative voice for both clients and internal teams, setting the standard for social excellence.
  • You have a proven ability to originate big, sticky ideas that are born in culture and scalable across channels.
  • Cultural Fluency & POV: You live and breathe internet culture. You understand how conversations move across platforms, how brands earn attention (as opposed to buying it), and how to contribute meaningfully to cultural moments without chasing them. Your work demonstrates taste, restraint, and strong creative conviction.
  • Dynamic Craft: You are an expert with fluency writing across formats: scripting, long-form storytelling, campaign narratives, taglines, headlines, captions, memes, and reactive copy. You understand social platform nuance (TikTok, Instagram, X, YouTube, Reddit, emerging channels) and how to write natively for each.
  • Conceptual Thinking: You have a proven ability to originate big, sticky ideas that are born in culture and scalable across channels. You can translate strategy and cultural insight into clear, compelling concepts and sharp copy systems.
  • What You Do:
  • Creative Development: Lead the development of social-first and culture-driven campaign concepts for new and existing clients in close collaboration with art directors, copywriters, strategists, social leads, and producers. Shape the narrative, voice, and messaging across all creative expressions.
  • Platform-Native Execution: Oversee copy across integrated campaigns, real-time/reactive moments, video and short-form scripted series, experiential extensions, and digital/web touchpoints. Ensure work feels native, timely, cohesive, and distinct.
  • Cultural & Editorial Direction: Guide brand participation in cultural moments, trends, and conversations with clarity and authenticity. Balance speed with strategy, ensuring reactive and always-on copy maintains brand voice and creative integrity.
  • Brand Voice & Messaging Systems: Own and evolve brand voice across social ecosystems. For select clients, help build or refine messaging frameworks, tone-of-voice guidelines, and campaign/social playbooks that empower consistency while leaving room for spontaneity.
  • Team Leadership & Development: Manage, mentor and develop a team of copywriters. Provide clear, constructive feedback, encourage experimentation, and raise the overall quality and ambition of the creative output.
  • Client & Creative Relationships: Build trusted creative relationships with clients, acting as a strategic and cultural partner. Grow and maintain a network of writers, editors, creators, and cultural collaborators to support fast, relevant execution when needed.

Nice to have

  • SHADOW is seeking an Associate Creative Director (Copy) with 8+ years of multidisciplinary creative experience, ideally within agency environments and for consumer brands.

Skills

  • Own and evolve brand voice across social ecosystems.

Compensation

  • Annual Compensation:

Benefits

  • Medical + dental + vision insurance
  • Generous PTO and paid holidays
  • Dedicated mental health days
  • 40 hours of paid VTO annually (voluntary time off)
  • 401(k) retirement plan with matching
  • Pre-tax commuter and healthcare benefits
  • 12 weeks paid leave for new parents

Company info

  • This job description is meant to provide an overview of the role and its core responsibilities, but it's not a complete list of everything the position may involve.
  • As our teams and business continue to grow, responsibilities may shift and evolve based on company and client needs.
  • SHADOW promotes a diverse and high performing company culture.

Equal opportunity

  • All your information will be kept confidential according to EEO guidelines.
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This listing is sourced directly from SHADOW's careers page and normalized into a canonical job model.