Rula

Rula

Sr. Manager, Paid Search (Remote)

Remote - United States · Senior · Full-time

Sponsorship not specifiedDetected 53 days ago
Data VisualizationAgentic AISEMGoogle AdsLeadershipCollaboration

About the role

  • Manager, Paid Search to achieve Rula's patient marketing objectives through data-driven, highly automated execution and scale of its paid search program.
  • You will be an excellent communicator & storyteller, and unafraid to "make it happen" in close collaboration with internal and external stakeholders.

Responsibilities

  • We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
  • Fun team-building activities or in-person gatherings

Requirements

  • 7+ years of related professional experience directly executing and managing paid search programs
  • Experience directly managing large budgets, i.e. $1M+ per month
  • Experience working with Google Smart Bidding, specifically tROAS
  • This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.
  • You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance.
  • Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

Nice to have

  • Google Ads certification for Search
  • 2+ years experience leading a team of one or more specialists
  • Experience with YouTube Demand Gen, Performance Max, AI Max
  • Proficiency with Looker or equivalent data visualization tools
  • Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
  • While having the preferred qualifications enhances your candidacy, having all of them is not mandatory.
  • We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
  • We're serious about your well-being!

Benefits

  • Comprehensive health
  • Medical, dental, vision, life, disability, and FSA/HSA
  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
  • Quarterly department stipend: Fun team-building activities or in-person gatherings
  • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
  • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
  • We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.
  • We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
  • We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
  • We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential.
  • We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Company info

  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
  • Including 2 company-wide shutdown weeks each year for self-care (for most employees)

This listing is sourced directly from Rula's careers page and normalized into a canonical job model.