LG Electronics

Sr Manager- Channel Marketing

Alpharetta, GA · Senior · Contract

Sponsorship not specified$135k-$160kDetected 42 days ago

SQLProject ManagementStakeholder ManagementMarketing AnalyticsSalesforceMarketoCRMExcelAuditingLeadershipCommunicationCollaborationMicrosoft Office

About the role

The Senior Manager, Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts.
This role owns channel program design (MDF/co-op, promotions, SPIFFs, rebates), through-channel demand generation, and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios.
The lead partners closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share at the counter and jobsite, and deliver measurable pipeline and revenue.

Channel Strategy & Partner Growth
Develop joint business plans with priority distributors and rep agencies
Program Design: MDF/Co‑op, Promotions & Incentives
Own MDF/co-op strategy, policy, claims, and budget governance
Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business
Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate.
Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).

10+ years of marketing and/or communications experience, preferably in B2B or channel driven industries.
Prior People management experience required
Advanced analytical skills with high proficiency in Excel, PowerPoint, and Adobe Creative Suite.
Proven success with co-op/MDF, promotions, incentives, and through-channel marketing on scale.
Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
proficiency with dashboarding/BI tools and POS/ship-through analysis.
ability to simplify technical content for contractor audiences.
Experience working with B2B channel partners such as distributors, manufacturer reps, and AECs (Architects, Engineers, Contractors).
Strong leadership presence with a positive attitude and high sense of accountability.
Proven ability to manage multiple priorities in a fast paced, cross functional environment.
Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
Excellent project management skills with strong communication and presentation capabilities.
Self motivated, proactive, and able to work both independently and collaboratively.

Influence cross-functionally with Sales Leaders, Product, Finance, Legal, and Marketing Ops to ensure on-time execution.

Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Eligible for the relevant benefit programs offered through our partner agencies.
Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty.

Step into the innovative world of LG Electronics.
As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life.
Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all.
We have a rich history spanning over six decades and a global presence in over 290 locations.
Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.
Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations.
Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity.
At LG, we believe in the power of collective wisdom through an inclusive work environment.
Join us and become a part of a company that is shaping the future of technology.
At LG, we strive to make Life Good for Everyone.

This listing is sourced directly from LG Electronics's careers page and normalized into a canonical job model.