Y Strategie

Y Strategie

Customer Experience & CRM Manager

Casablanca, MA

Sponsorship not specifiedDetected 12 days ago
Data AnalysisStakeholder ManagementCRMCommunicationProblem Solving

About the role

  • The Customer Growth & CRM Manager is responsible for defining and executing the end-to-end customer lifecycle strategy across digital customer journeys.
  • This role plays a key part in improving customer engagement, loyalty, retention, and commercial performance by leveraging data, customer insights, and marketing automation.

Responsibilities

  • Customer Lifecycle Management Define and manage the end-to-end customer lifecycle strategy.
  • Develop customer segmentation models based on behavior, value, and lifecycle stages.
  • Design engagement, retention, loyalty, and reactivation initiatives.
  • Build customer journeys that improve long-term engagement and customer value.
  • CRM & Customer Engagement Plan, execute, and optimize omnichannel CRM campaigns across multiple communication channels.
  • Develop automated customer journeys triggered by customer behavior.
  • Deliver personalized campaigns aligned with commercial objectives.
  • Manage promotional and engagement initiatives while maximizing efficiency.

Requirements

  • Profile Experience 5 to 7 years of experience in CRM, Customer Lifecycle Management, Customer Retention, Loyalty, or Customer Growth.
  • Proven experience managing customer engagement strategies in a digital environment.

Skills

  • Strong analytical mindset with the ability to interpret customer data and transform insights into business actions.
  • Experience with CRM platforms and marketing automation solutions.
  • Solid understanding of customer journey mapping, campaign management, and performance measurement.
  • Comfortable working with KPIs, dashboards, and data-driven decision-making.
  • Core Competencies Customer-centric mindset.
  • Commercial awareness and business orientation.
  • Strategic thinking combined with operational execution.
  • Strong analytical and problem-solving skills.
  • Excellent stakeholder management and communication abilities.
  • Proactive, results-driven, and collaborative approach.
  • High level of ownership and accountability.
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This listing is sourced directly from Y Strategie's careers page and normalized into a canonical job model.