RealDefense

Lifecycle Marketing Manager

Pasadena, CA, United States

Sponsorship not specifiedDetected 1870 days ago

Data AnalysisGoogle AdsCRMCommunicationCollaborationPublic Speaking

About the role

With a global presence in 33 countries and products in 11 languages, tens of millions of people have used iolo's products for their PC optimization, security, and data recovery needs for over two decades.
The company's product line, distinguished by its flagship performance optimization suite System Mechanic®, is sold throughout the world at over 20,000 retail storefronts.
This customer marketing role has significant opportunity for bottom-line impact and growth.

Develop and deliver a long-range subscriber retention strategy and detailed plans targeting priority active and churned subscriber cohorts as defined in collaboration with internal Strategy & Data Analytics partners
Deliver and optimize core retention KPIs, both leading and lagging metrics (content reach, subscriber frequency and engagement; churn risk, churn rate, subscriber reconnects)
Collaborate with Strategy & Data Analytics and Brand Marketing partners to fully understand and monitor subscriber behaviors, content preferences, needs and frustrations, and media consumption patterns, in order to define cohorts, build data-led personas, and develop tailored retention plans
Drive development, implementation and iteration of new and improved methods of reaching and engaging subscribers, in collaboration with local and global Product and Product Marketing teams
Review, test and optimize automated customer lifecycle and cancellation journeys, messaging and save tactics.
Review, test and optimize personalized and content-led lifecycle communications and formats, ensuring alignment with broader Disney+ brand and title campaigns and priority content beats
Build positive relationships and collaborate effectively with key stakeholders including local Finance & Strategy, Legal, Marketing, and Product teams, locally and globally.

Successful track record in customer relationship management with 5yrs+ of professional experience ideally with B2C software or the broader subscription-based B2C landscape
Experience with CRM (particularly Emarsys), Paid media marketing tools (e.g. Google Ads, Microsoft Ads, Facebook), and analytics tools (Domo an advantage)

Results-focused with extensive experience in test and learn at a customer and campaign level
Thrives through working in cross-functional / multi-territory teams, ideally experience in an international matrix organization
Data-centric essential.
Analytical mind-set, strategic thinker
Strong presentation and communication skills
Effective relationship builder, and a collaborative, constructive team player
Curious, resourceful and a creative problem-solver
Discreet and able to follow strict commercial confidentiality disciplines
Able to work well with ambiguity, and comfortable working in a fast-paced environment
Bachelor's Degree in Marketing or related field (Master's degree preferred)
Additional Information
RealDefense products, such as iolo's System Mechanic, have been around for 20+ years and are thriving in the new work at home culture.

Company Description
iolo / RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe.
With offices in Pasadena & Santa Monica, California, and a part of RealDefense LLC, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.
For more information, please visit www.iolo.com or www.realdefen.se

This listing is sourced directly from RealDefense's careers page and normalized into a canonical job model.