mustad
General Manager, U.S. – Equine Technology Platform
Lexington, Kentucky, United States
Sponsorship not specifiedDetected 21 days ago
Business DevelopmentLeadershipCollaboration
About the role
- This role combines market leadership, ecosystem development, and commercial execution.
- This is a hands-on builder role, responsible for translating Equinet's global vision into a scalable US market presence.
Responsibilities
- Lead Equinet's US market launch from Lexington, Kentucky
- Build relationships with:
- Develop institutional partnerships enabling large-scale adoption
- Drive onboarding of horse owners and professional users
- Deliver measurable adoption and growth targets
- Support pricing and market positioning for the US market
- Build and lead the US team over time
- Develop long-term credibility within the equine community
- Equinet is building the digital infrastructure for horse ownership and care documentation, connecting horse owners, breeders, farriers, veterinarians, and insurers into a unified and trusted ecosystem.
- The Head of Equinet USA will lead the company's entry and expansion into the United States market.
Requirements
- 10+ years professional experience
- Experience working with breeders, farms, or equine service ecosystems
- Experience in business development, operations, or general management
- Experience launching or scaling new initiatives
Nice to have
- Breeders and stud farms
- Professional horse owners
- Farriers and veterinarians
- Breed associations
- Insurance and equine service providers
- Commercial Development
- Identify revenue opportunities and partnership models
- Operational Leadership
This listing is sourced directly from mustad's careers page and normalized into a canonical job model.