Unite Us

Unite Us

Director, Growth Marketing

United States · Director

Sponsorship not specified$150k-$173kDetected 51 days ago
SalesforceCRMGrowth MarketingProcurementCommunicationCollaboration

About the role

  • Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI.
  • Comfortable in environments where processes, tools, and playbooks need to be created.

Responsibilities

  • Build and own the growth marketing strategy - defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership.
  • Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas.
  • Identify and implement the right tools, platforms, and processes to support scalable demand generation - standing up capabilities that don't exist today where needed.
  • Introduce AI-assisted workflows across marketing operations - including content production, campaign optimization, and lead scoring - to increase team velocity and efficiency.
  • Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable.
  • Partner with Revenue Operations to strengthen lead management infrastructure
  • Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence.
  • Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events.
  • Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership.
  • Build, lead, and mentor a high-performing growth marketing team - setting clear expectations, managing performance, developing talent, and managing agency relationships and budget.

Requirements

  • 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership.
  • Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months).

Skills

  • Practical experience using AI tools to improve marketing productivity.

Compensation

  • The target pay range for this role is: $150,000-172,500. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
  • Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference - with clear goals tied to pipeline generation and customer engagement.

Benefits

  • Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
  • Disability Coverage
  • Medical, Dental, and Vision
  • We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
  • Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
  • Flexible Time Off

Company info

  • Unite Us' mission is to unlock the potential of every community.
  • Our co-founders started Unite Us in 2013 to serve the people they served with.
  • They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families.
  • Unite Us quickly expanded to serving all people who need connections to care across our country.
  • Through Unite Us' national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities.
  • We drive the collaboration to predict, deliver, and pay for services that impact whole-person health.
  • If you want to do well and do good, join Unite Us.
  • Environmental Job Requirements and Working Conditions:
  • This position is remote, U.S. based.
  • This position may require 15% travel
  • The target pay range for this role is: $150,000-172,500. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
  • All team members will be required to pass a background check which includes criminal, employment, and education verification
  • Benefits provided by Unite Us:

Equal opportunity

  • equal opportunity employer.
  • If you require assistance in applying for open positions due to a disability please email us at peopleops@uniteus.com to request an accommodation.
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This listing is sourced directly from Unite Us's careers page and normalized into a canonical job model.