Wmg
Manager, Marketing (Warner Classics)
USA - New York - 1633 Broadway
Sponsorship not specified$70k-$75kDetected 8 days ago
CRMSignal ProcessingCollaboration
About the role
- Your primary focus as Marketing Manager is the development and execution of high-level global campaigns for a dedicated roster of classical artists.
- Acting as the main marketing point-of-contact, you'll bridge the gap between our artists, their collaborators, and colleagues worldwide.
- The role also involves coordinating local marketing for priority releases-both frontline and catalog-while managing campaign budgets and key supplier relationships.
Responsibilities
- Be responsible for "always on" campaigns for priority artists and frontline releases. Agree on important metrics and budgets with the Head of Department to drive commercial results across digital and physical formats.
- Complete local campaigns for priority artists and catalog products. Lead the US Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
- Architect multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.
- Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs or equivalent experience.
- Collaborate with artists alongside their partners to broaden audience reach through dynamic short-form content developed both around and between releases.
- Collaborate with US-wide in-house teams and our creative network to build multi-pronged campaigns for artists and catalogue, developing high-impact assets that resonate with target audiences and artist brands.
- Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies.
Requirements
- Passionate Classical music advocate, with a strong working knowledge of classical repertoire and contemporary artists.
- additional proficiency in French or German is an advantage.
- Experience working with artists and their collaborators.
- Expertise in paid media, particularly social media marketing.
- A track record of managing budgets and negotiating deal terms with suppliers.
- Experience working in the record industry, music marketing or a related field.
Compensation
- $70,000 - $75,000 Annually
Company info
- At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
- Here, we turn dreams into stardom and audiences into fans.
- We are guided by three core values that underpin everything we do across all our diverse businesses:
- We pursue excellence for our team and our talent.
- Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
- WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
- That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
- We encourage applications from people with a wide variety of backgrounds and experiences.
- Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
- Warner Classics and its sister label, Erato, represent many of today's most renowned and vibrant artists, such as Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, and Jakub Jozef Orliński.
- Our labels boast a deep and historic legacy with legendary figures like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman, and Mstislav Rostropovich who redefined musical excellence.
- The Global Classics Marketing team focuses on growing audience reach, increasing brand awareness, and achieving commercial success for a varied roster of frontline artists and their releases.
- They are also engaged in crafting new opportunities to expand engagement and monetization of our extensive catalog, one of the world's largest.
- Based worldwide, the label consists of teams specializing in A&R, Finance, Operations, Commerce, and Legal Affairs.
Equal opportunity
- Warner Music Group is an Equal Opportunity Employer.
This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.