SAFE Security
B2B Social ABM Marketing Specialist
British Columbia
Sponsorship not specifiedDetected 10 hours ago
Data EngineeringContent CalendarsSocial Media MarketingHubSpotCRMGrowth MarketingResearchGIS
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odds of building a lasting career here
25Risky
Cap-exempt (no lottery)0
Sponsors this role35
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Our marketing team is dedicated to creatively and effectively communicating our brand's values and offerings.
- We aim to engage and connect with our target audience, driving brand awareness and business growth.
- Through innovative strategies, collaborative efforts, and a deep understanding of market trends and customer needs, we strive to position our company as a leader in our industry.
Responsibilities
- Own B2B social strategy across LinkedIn, Reddit, and emerging channels, mapped to ABM tiers - 1:1 named accounts, 1:Few industry segments, 1:Many demand generation
- Build demand generation content pillars tailored to key verticals including Government, Utilities, Transportation, and Telecommunications
- Partner with Sales, BDRs, and Account Managers to align social campaigns to active pipeline stages and account-level engagement signals
- Amplify customer wins, integration stories, and product use cases that support account penetration and expansion
- Own LinkedIn channel strategy across paid and organic, with audience targeting by vertical, job title, company size, and geography
- Reactivate Reddit as a strategic demand generation and community channel, building Safe Software's credibility in GIS, geospatial, and developer communities
Requirements
- That said, we find that those who are most successful in this role have experience with the following areas.
- If you have questions about this process, please contact us at hr_dept@safe.com.
- Safers come from a variety of backgrounds with a diversity in skills and knowledge.
Nice to have
- Hands-on use of AI tools to accelerate content, audience research, and campaign development
- Experience with social listening tools (Sprout Social, Brandwatch, Sprinklr, or similar)
- When you choose a career with Safe Software, you're also choosing…
- Meaningful Work: Make a profound impact across our business, workplace and data integration product.
- Work when you want, and how you want to.
- Work-Life Balance: There's no place for burnout at Safe.
- That's right, no waiting period.
- An Accessible Commute: Regardless of your commute method, we're located close to public transit, and provide complimentary parking and bike storage for our team!
Skills
- 4+ years of B2B social media marketing experience, ideally in SaaS, tech, or data/analytics
- Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn strategy, and audience segmentation
- Experience with marketing automation and CRM platforms; HubSpot strongly preferred
- Excellent writer with strong content instincts
Compensation
- Take advantage of an annual learning budget and training programs paid for by Safe.
Company info
- Translate social engagement data into sales intelligence - surfacing warm accounts, high-intent signals, and advocacy opportunities
- Report on social performance with clear attribution to pipeline and revenue, using social listening to surface trends, competitive activity, and customer sentiment
- Conduct regular SWOT analysis of Safe Software's social presence against competitors and industry benchmarks
- Leverage AI tools to accelerate content development, audience research, and campaign ideation
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This listing is sourced directly from SAFE Security's careers page and normalized into a canonical job model.