CivilGrid

CivilGrid

Product Marketing Manager

San Francisco

Sponsorship not specified$150k-$180kDetected 36 days ago
Project ManagementSalesResearchGISCollaborationGeotechnical Engineering

About the role

  • Teams at PG&E, Mark Thomas, and dozens of leading engineering firms use CivilGrid to cut research time by up to 88%, reduce project costs, prevent dig-ins, and accelerate delivery on the projects that keep communities running.
  • We're a venture-backed Series A startup tackling a $4.7T US infrastructure market that has been underserved by software for decades.
  • WHY THIS ROLE CivilGrid is at an inflection point.

Responsibilities

  • Own positioning and messaging end-to-end - develop and maintain the core narrative for CivilGrid's platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalities.
  • Drive product launch motions - lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and Sales.
  • Build and maintain the sales enablement library - create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cycles.
  • Develop product content that earns credibility - produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managers.
  • Support campaign strategy for launch and growth motions - partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation
  • Grow the function as CivilGrid scales - help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expands.
  • Support campaign strategy for launch and growth motions - partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you're not the campaign manager, but you set the strategic foundation.
  • Proven ability to own positioning and messaging - you've written the framework, not just executed against one someone else built.
  • Familiarity with underground utility records, SUE (Subsurface Utility Engineering), or site civil design workflows.
  • Strong sales enablement instincts - you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordingly.

Requirements

  • Experience with competitive positioning in a market transitioning from legacy workflows to modern SaaS - you've helped buyers understand why the old way isn't good enough.
  • Clear, direct writer - you can translate technical complexity into buyer-relevant language without dumbing it down.

Nice to have

  • 4-6 years of product marketing experience in B2B industrial or construction technology - SaaS experience strongly preferred.

Compensation

  • The base salary range for this role is $149,604 - $180,000.
  • Base salary is only one part of your total compensation package at CivilGrid, which also includes meaningful early-stage equity, comprehensive benefits, and the opportunity to shape a category-defining company.
  • The base salary range listed above may encompass various levels and/or geographic locations; final offers are determined based on the candidate's experience, skills, level, and work location.

Benefits

  • Base salary is only one part of your total compensation package at CivilGrid, which also includes meaningful early-stage equity, comprehensive benefits, and the opportunity to shape a category-defining company.

Company info

  • Translate customer and market insight into strategy - run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutions.
  • Expect direct feedback, real ownership from day one, and proximity to customers - huge utilities, public agencies, and engineering firms whose work depends on what we build.
  • We hire people who care deeply about their craft and the communities our customers serve.
  • CivilGrid is the trusted civil design platform powering affordable infrastructure renewal and growth.

Equal opportunity

  • CivilGrid is an equal opportunity employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.
  • We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, pregnancy, or any other characteristic protected by federal, state, or local law.
  • Employment decisions at CivilGrid are based on business needs, job requirements, and individual qualifications.
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This listing is sourced directly from CivilGrid's careers page and normalized into a canonical job model.