Girls Who Code
Social Media Manager
New York City
Work authorization required$70k-$87kDetected 16 days ago
Project ManagementContent MarketingContent CalendarsSocial Media MarketingWritingInfluencer MarketingResearchLeadershipCommunicationCollaborationPublic SpeakingOrganizational Skills
About the role
- This role will also include the management of the CEO's brand and thought leadership presence online.
- The ideal candidate is a highly organized and proactive marketer with strong content instincts, exceptional communication skills, experience managing integrated social media campaigns, and a passion for advancing equity in technology.
- This individual is comfortable balancing strategy and execution, working independently, and collaborating across teams to achieve shared goals.
Responsibilities
- Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
- Develop content strategies that elevate Girls Who Code's thought leadership, partnerships, fundraising initiatives, and community impact.
- Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
- Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
- Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
- Foster meaningful engagement with Girls Who Code's online communities through weekly audience interaction, conversation management, and relationship-building.
- Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
- Support executive thought leadership and organizational storytelling through strategic social media initiatives.
- Utilize social media management and analytics tools to measure ROI and optimize strategy.
- Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
- Minumum 4 years of experience managing social media strategy and content.
- Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure.
- Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice.
- Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture.
- Experience planning and managing integrated social media campaigns from concept through reporting.
- Proficiency with social media management and analytics platforms.
- Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance.
- Familiarity with accessible and inclusive content creation best practices across digital platforms.
- Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency.
- Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes.
- Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders.
- Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment.
- Experience collaborating cross-functionally with internal teams, executives, and external partners.
Nice to have
- Knowledge of influencer marketing, creator partnerships, and community management is a plus.
- Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred.
Compensation
- $70k-$87k
Visa & Work Authorization
- GWC is not able to sponsor employment visas
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This listing is sourced directly from Girls Who Code's careers page and normalized into a canonical job model.