Taoti Creative

Marketing & Analytics Manager

Washington, District of Columbia · Full-time

Sponsorship not specifiedDetected 25 days ago

BigQueryData AnalysisData VisualizationA/B TestingSEOSEMEmail MarketingContent MarketingSocial Media MarketingBrand StrategyMarketing AnalyticsGoogle AnalyticsCRMLogisticsAR/VRResearchCommunication

About the role

Taoti is looking for a Marketing & Analytics Manager Taoti's tag line is "We move the needle." Which is to say, we're all about making a meaningful and measurable impact.

Responsibilities

Web & Digital Marketing: Develop digital marketing plans consistent with our clients' business goals and strategy.
Manage and optimize Google Analytics 4 (GA4) implementations, conversion tracking, event measurement frameworks, and dashboard reporting to ensure accurate performance measurement across channels.
Administer and maintain Google Tag Manager (GTM) configurations, including tag deployment, pixel management, conversion tracking, and data layer requirements.
Paid Campaign Execution: Support our digital advertising executions.
Email and SMS Marketing: Support clients with creation and execution of email and text messaging campaigns.
Design plans in line with clients' strategy to meet goals, build campaigns in email and SMS marketing platforms, and send campaigns to properly targeted audiences.
Monitor emerging AI search trends and recommend content, structured data, and authority-building tactics that improve discoverability across both traditional and AI-driven search platforms.
Monitor and evaluate campaign analytics to support data-driven decisions and campaign optimization.
Play an integral role in developing insights, creating and delivering analytics and marketing reports.
Develop and maintain reporting dashboards using GA4, Looker Studio, and other analytics platforms to provide actionable insights for clients and internal teams.

Requirements

AI: With the understanding that the AI scene changes almost daily, it's not experience with a specific tool or platform that we need to see.

Nice to have

Taoti is looking for a Marketing & Analytics Manager
Taoti's tag line is "We move the needle." Which is to say, we're all about making a meaningful and measurable impact.
Marketing, without those measurable analytics, is a crap shoot.
But marketing based on data and that evolves as result of what the ongoing analytics tell us is effective.
Those analytics not only guide the strategies, but they also let us know how we're doing, in real, measurable ways.
Yes, it's a marketing job, first and foremost.
Your job is to pour over the data to guide marketing strategies.
And to continue to pour over that data to figure out how we're doing, where we can improve, what's working, what's not, etc.

Skills

Understanding the strategy behind the tactics is important, but this person needs to be in the platforms, executing the campaigns.
2-5+ years of digital content, digital advertising, email marketing, SMS marketing, web and content marketing (agency experience is a plus).
Establish indicators of success, KPIs, baseline metrics and benchmarks.
Work on KPI driving planning and platform-specific tactics for web and content, planning campaigns, paid media, and more.
Analyze data and performance metrics to identify trends and anticipate client needs.
Ensure tracking accuracy and attribution across websites, campaigns, CRM platforms, and marketing technologies.

Compensation

And if you're really big in to PTO, you can even trade back some salary for more.

Benefits

We do offer a flexible telework policy that gives you roughly a day per week of telework (but you can accrue telework and use it as you see fit, just like PTO).
All the perks and shenanigans and borderline irreverent tone are fun, but to really fit in here, you need to be about the work.
What about benefits?
3 weeks PTO for starters.
And if you're really big in to PTO, you can even trade back some salary for more.
100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.) And we have good insurance.
Paid family leave for men and women (including PTO plus short and long term disability options.)
3% retirement plan matching (plus access to a financial advisor).
Mobile phone reimbursement

Company info

Skills & Experience: We're looking for someone who's not afraid to roll up their sleeves and do the work.
But what we are looking for is a passion for experimenting and researching to leverage AI on the job and truly make it an interincisal part of your methodology.
"Fun but focused," as one Taoti put it, is a great way to sum up our culture.
Check out our Instagram or ' about us' video.

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