Cranecompany
Marketing Communications Specialist
Los Angeles, California
Sponsorship not specified$75k-$90kDetected 14 days ago
HTMLPhotoshopIllustratorAdobe Creative SuiteCanvaProject ManagementSEOEmail MarketingStrategic CommunicationsSalesforceGoogle AnalyticsSalesLead GenerationCustomer SupportCommunicationCollaborationPublic SpeakingOrganizational Skills
About the role
- We are seeking a highly organized, creative, and self-motivated Marketing Communications & Digital Marketing Specialist with a strong "can-do" attitude to join our team.
Responsibilities
- Develop and execute integrated marketing communications strategies aligned with company goals and growth objectives.
- Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
- Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
- Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
- Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
- Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
- Build and maintain relationships with industry publications, media outlets, and marketing partners.
- This description has been designed to indicate the general nature and level of work being performed by employees within this classification.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-5 years of experience in marketing communications, digital marketing, or content marketing.
- Experience managing digital marketing platforms, including websites, Drupal CMS, social media, email marketing (Mailchimp), blogs, webinars, and video content.
- Proficiency with Adobe Creative Suite, including Photoshop and Illustrator, Canva, or similar content creation tools.
- Experience coordinating media placements, trade shows, webinars, newsletters, and marketing campaigns.
- Strong project management, organizational, and communication skills with the ability to work cross-functionally with sales and engineering teams.
- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
- Strong writing, editing, and content creation skills with the ability to develop customer-focused messaging.
- Working knowledge of SEO, Google Analytics, Salesforce, HTML/web development, and lead generation best practices.
- Self-motivated, creative, and capable of managing multiple projects with minimal supervision.
Nice to have
- Experience working in a B2B industrial or manufacturing environment is preferred.
Compensation
- $75,000-$90,000
Benefits
- Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
Equal opportunity
- Crane Company. is an Equal Opportunity Employer.
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