Fiddler AI

Fiddler AI

Senior Director Demand Generation

Palo Alto · Director

Sponsorship not specified$270k-$300kDetected 40 days ago
LLMsA/B TestingGrowth MarketingPerformance MarketingFirewallCommunicationCollaboration

About the role

  • The rise of Generative AI and Agents has unlocked generalized intelligence but also widened the risk aperture and made it harder to ensure that AI applications are working well.
  • Fiddler enables organizations to get ahead of these issues by helping deploy trustworthy, and transparent AI solutions.
  • Joining us means you get to make an impact by ensuring that AI applications at production scale across industries have operational transparency and security.

Responsibilities

  • Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
  • Lead a multi-channel acquisition mix for awareness and acquisition
  • Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.
  • Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.
  • Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.
  • Our team is motivated to help build trust into AI to enable society harness the power of AI.

Requirements

  • 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms).
  • Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter

Nice to have

  • Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly.

Skills

  • Well versed with modern marketing and sales technology stacks
  • Executive presence and credibility with C-level and technical decision makers.
  • Ability to connect technical and quantitative detail to business value in a clear, compelling way.
  • Strong communication and collaboration skills with experience leading cross-functional initiatives.
  • Bonus Points
  • Experience building category-defining narratives in emerging technology spaces.
  • Strong technical storytelling instincts for complex products and skeptical buyers
  • Opportunity to shape the market narrative and category strategy for AI Observability.
  • Strategic seat at the table, influencing product, sales, and company-wide direction.
  • Competitive compensation, equity, and benefits.
  • Flexible culture in a fast-growing, mission-driven company.
  • This is a hybrid position, requiring 2-3 days working at our Palo Alto Office.

Compensation

  • Bay Area: $270,000- $300,000 OTE + equity + benefits
  • Competitive pay + equity
  • Palo Alto HQ Vibes
  • Annual Caltrain pass
  • Monthly in-office massages
  • Lunch provided Mon-Thurs

Benefits

  • The AI and ML industry has a rapid pace of innovation and the learning opportunities here are monumental.

Company info

  • We're a small but mighty marketing team that punches well above our weight.
  • Half of us are based in the Bay Area, with a few teammates joining remotely from across the U.S. We move fast, roll up our sleeves, and believe no job is too big or too small when it comes to getting great work out the door.
  • Open, honest feedback is our superpower; it's what keeps us connected, creative, and constantly improving.
  • Together, we pull off standout campaigns, memorable conferences, and some of the sharpest decks you'll ever see.
  • Smart, scrappy, and tight-knit, we take pride in making a big impact with everything we do.
  • 🚀 WHAT YOU'LL DO:
  • Build an AI-powered GTM Engineering Center
  • Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth.
  • You will standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations.
  • Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.
  • Drive Digital Acquisition Excellence
  • Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.

Equal opportunity

  • Fiddler is proud to be an equal opportunity employer.
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This listing is sourced directly from Fiddler AI's careers page and normalized into a canonical job model.