Ethos
Growth Marketing Director
Remote US · Director · Full-time
Sponsorship not specified$150k-$266kDetected 7 days ago
Data ScienceData VisualizationGrowth MarketingExcelLeadershipCommunication
About the role
- This includes IUL and Annuities which are both live now and additional new products we are launching in H2 2026.
- Ethos just went public, and maintaining our pace of growth through 2027 depends on launching new products and scaling them quickly.
- This is a role for someone I can trust to run point with minimal oversight and strong judgment.
Responsibilities
- Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026.
- Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale.
- Partner with product and brand on positioning, with creative on output, and with analytics on measurement.
- You don't want a team to manage.
- You will own the paid strategy and execution for each, working closely with channel managers, creative, product, brand, and analytics.
- Comfortable working with analytics and engineering partners on platform requirements and measurement needs.
Requirements
- Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver.
- Deep platform expertise across Meta, Search, YouTube, and TikTok.
- Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
- Deep Paid Marketing Experience: Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver.
- Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
- Technical Proficiency: Advanced Excel and BI tools (Tableau or similar).
Nice to have
- Demonstrated success in-house at a high-growth, direct response B2C startup.
- Fintech or Insurtech experience preferred.
- Track record of bets that paid off, not just running the playbook well.
- Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once.
- Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup.
- New Product Launch Experience: Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once.
Skills
- Make sure what one channel learns this week gets implemented by the others next week.
- Qualifications & Skills
Compensation
- The US national base salary range for this full-time position is $150,000 - $266,000.
Benefits
- Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
- With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
- Ethos is redefining how life insurance is bought, sold, and underwritten.
- Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
- You can find further details of our US benefits at https://www.ethoslife.com/careers/
- Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Company info
- At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.