Babylist

Babylist

Director, Product Design (AI Builder)

Canada · Director

Sponsorship not specifiedDetected 5 days ago
RESTDesign SystemsResearchLeadershipCollaborationAdaptability

About the role

  • What the Role Is Registry is the heart of Babylist - how we help growing families feel prepared during one of life's most consequential transitions, and the acquisition and commercial engine powering the rest of our business.
  • You translate company goals into clear priorities so your org always knows what to work on and why.
  • You epitomize being a builder: getting into the work, codebase, and data directly rather than delegating, standing up prototypes and contributing to production-quality interfaces when that's fastest.

Responsibilities

  • Your application and interviews should still reflect you and your own thinking.
  • We're hiring a design leader to own it.
  • You think about how a single interaction fits into a broader experience, how Registry flows connect across the Babylist ecosystem, and how the design system enables all of it.
  • You stay close to the craft, review work at depth, and can build when building is the fastest path to impact.
  • You lead from a place of real craft knowledge and hands-on understanding of what it takes to ship.
  • You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication.
  • You stay current with modern product design to borrow what's proven and challenge what's stale.
  • You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and when to apply them or evolve them.

Requirements

  • You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions.
  • You know the difference between process that enables and process that burdens, and you make deliberate choices about both.
  • You are humble, low-ego, and biased toward action.
  • You are accountable for the quality and outcomes of everything your team ships.
  • Articulate where the Registry experience should be in 12-18 months and, together with your PM and Engineering peers, set strategy by defining the sequence of bets that get us there while earning organizational alignment.
  • Bias toward action, starting before you have the full picture and bringing others along as you learn.

Compensation

  • Competitive salary with equity and bonus opportunities

Benefits

  • This role is the durable design and experience owner for Registry, accountable for the UX, vision, KPIs, and quality bar that define how it feels.
  • You combine user needs, business priorities, and sharp product and design sense into an inspirational vision that articulates the future, allowing the org to work backward with clarity and strategic focus.

Company info

  • Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem - the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more - generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
  • Our Ways of Working
  • Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day - not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
  • Why You Will Love Working At Babylist
  • We work with focus and intention, then step away to recharge
  • We believe in exceptional management and invest in tools and opportunities to connect with colleagues
  • We build products that positively impact millions of people's lives
  • AI is intentionally embedded in how we work, create, and scale-supporting innovation and impact
  • Competitive pay and meaningful opportunities for career advancement
  • We believe technology and data can solve hard problems
  • We're committed to career progression and performance-based advancement
  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
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This listing is sourced directly from Babylist's careers page and normalized into a canonical job model.