UserTesting
Senior Digital Marketing Manager
Remote - US, USA · Senior
Sponsorship not specifiedDetected 8 days ago
JavaScriptHTMLCSSA/B TestingDesign SystemsAccessibilityStakeholder ManagementSEOGoogle AnalyticsGrowth MarketingWebflowResearchCommunication
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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- This is a high-impact, cross-functional role that sits at the intersection of digital strategy, search visibility, conversion optimization, and front-end development, reporting directly to the Senior Director, Digital Marketing.
Responsibilities
- Own the front-end development of our websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards.
- Lead our conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities.
- Establish and maintain governance across all three domain, including design system consistency, analytics implementation, page performance, and SEO best practices.
- Develop and execute our organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices.
- Partner with solution marketing, brand, content, and growth marketing teams to prioritize and deliver web initiatives that support business objectives.
- Own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making.
- We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process-from ideation to launch.
- Trusted by more than 3,000 organizations worldwide-including 75 of the Fortune 100-UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence.
- Let's build experiences people love-together.
Requirements
- 7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs.
- Hands-on experience with Webflow, including page creation, CMS management, and site configuration.
- Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
Nice to have
- Strong expertise in technical and on-page SEO, with experience driving organic growth.
- Experience with AEO and structured data for AI-powered search is a plus.
- Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes.
- Experience managing multi-domain or multi-brand web environments is preferred.
Company info
- Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.
- Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.
- Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications-but you may be exactly who we're looking for.
- At UserTesting, we're committed to creating inclusive and accessible experiences for all candidates.
Equal opportunity
- Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.
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