Overview Vinik Sports Group (VSG)

Overview Vinik Sports Group (VSG)

Manager, Marketing Strategy & Brand

Tampa Bay Lightning

Sponsorship not specified$50k-$60kDetected 30 days ago
Project ManagementNegotiationLeadershipCommunicationCritical ThinkingMentoringPublic Speaking

About the role

  • Oversee the strategy and trafficking of print ads, radio spots, TV spots, etc. according to the above-mentioned plans
  • Work in tandem with Digital Marketing to execute full funnel advertising campaigns across radio, TV, and out of home (billboard ads) including, media planning, trafficking, and optimization for key campaign touchpoints via paid, earned, and owned channels.
  • Responsible for the coordination of various promotional programs and initiatives including Tampa Bay Lightning's Kids Club and Student Rush programs

Requirements

  • 4-6 years of related work experience in marketing, media, or related fields
  • Ability to translate results from data into clear, concise summaries/presentations
  • Ability to copyright across multiple touchpoints (campaign taglines, broadcast, radio, etc.)
  • Assist the Director of Marketing & Fan Experience with the planning of advertising/media buying and promotional plans
  • A minimum of 2 years of direct employee supervisor experience, developing career progression and review programs
  • Minimum education level of BA/BS degree (4-year) specializing in marketing, communications, business management or sports marketing
  • Direct experience buying and executing paid media deals (Radio, TV, OOH)
  • Strong communication skills - both written and verbal, with the ability to create relationships and work independently
  • Team player who enjoys working in a high-achieving and innovative environment, with a commitment to be top of class
  • Structured, goal-oriented, with strong attention to detail
  • Proactive and a problem solver, with strong critical thinking skills
  • Ability to prioritize, be flexible with changing priorities and multiple projects
  • Working Conditions
  • Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting

Compensation

  • Approximate number of events worked per year: 50 - 60
Apply directly at Overview Vinik Sports Group (VSG) →Create a free account for alerts like thisView Overview Vinik Sports Group (VSG) immigration profile

This listing is sourced directly from Overview Vinik Sports Group (VSG)'s careers page and normalized into a canonical job model.