The Moran Group
Search Engine Marketing Strategist/Analyst
New Orleans, LA, United States · Director
Sponsorship not specifiedDetected 2490 days ago
DartSEMGoogle AdsGoogle AnalyticsAccount ManagementForecastingResearchCommunicationOrganizational Skills
About the role
- This position will work with the Digital Media and Account Management departments to increase the online presence and ROI for our clients while keeping the agency and clients updated on paid search changes, best practices, etc.
- The right candidate will be both proactive and reactive with client SEM accounts.
Requirements
- Degree in Marketing, Business, Math, Communications, or related field or relevant experience
- Specific knowledge of major search engines such as Google, Yahoo!, Bing, and others
- Experience with website analysis tools (Google Analytics, Moz, etc) and keyword tools (Google, etc)
- Experience with automotive clients not required
Nice to have
- Experience in paid search tactics and implementation is a plus, but not required
Skills
- Keyword and competitive research for paid search campaigns
- Analyzing and on-going optimization of bids, ad copy, and landing pages to maximize paid search effectiveness
- Setting and managing expectations of client and internal teams
- Forecasting new business opportunities
- Collaborating with internal teams on projects with performance and budget goals
- Advanced experience in working in and managing bid optimization platforms (Dart Search, Kenshoo, Marin, etc.)
- Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
- Keeping abreast of SEM tools, trends, tactics, and strategies
- Contributing to the growth and development of fellow colleagues and the company
Company info
- Company Description
- We're looking for a talented Search Engine Marketing Strategist/Analyst to plan and execute paid search strategies and tactics for a group of clients.
- This position will be a lead position within the SEM team and will report to the Director of Search Engine Marketing.
Equal opportunity
- All your information will be kept confidential according to EEO guidelines.
Apply directly at The Moran Group →Create a free account for alerts like thisView The Moran Group immigration profile
This listing is sourced directly from The Moran Group's careers page and normalized into a canonical job model.