Netflix

Netflix

Product Marketing Sr. Manager (UCAN) Programmatic Ads

New York,New York,United States of America · Senior · Full-time

Sponsorship not specifiedDetected 5 days ago
Product StrategyProject ManagementSignal ProcessingResearchLeadershipCommunicationOrganizational Skills

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odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 85%

Of 40 labor certifications old enough to have been used, 6 expired without the employer filing the next step. Median time from filing to decision: 496 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

160 transfer filings in the last year, covering 388 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages.
  • Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
  • Define and champion Netflix's programmatic positioning and value proposition, highlighting why and how buyers should transact programmatically versus direct buying and streaming/CTV competitors.

Responsibilities

  • Drive end-to-end product go-to-market strategy for UCAN programmatic solutions, including DSP expansion, Programmatic Live, programmatic direct demand, supply curation (e.g. agency marketplaces), in-DSP measurement and audiences and new capabilities (e.g., DSP/SSP integrations)
  • Build UCAN's programmatic go-to-market and operational strategy for retail and commerce media
  • Lead internal and external enablement programs for ad sales teams, programmatic partners (DSPs, SSPs, trading desks), Mid-Market, and Emerging Business channels to drive programmatic depth, activation, and sales mastery.
  • Drive alignment and execution of ad solution rollouts at tentpole events (e.g., CES, Upfront, Cannes), representing Netflix programmatic with clients, partners, and industry audiences.
  • Partner with Comms, Ad Product, Marketing, and Research teams to translate ads portfolio strategy into clear customer messaging and leverage audience/industry insights to inform new offerings.

Requirements

  • 10-12+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space
  • Extensive knowledge of the programmatic ecosystem (demand and supply side, identity, measurement) and the ability to translate technical capabilities into compelling positioning and enablement strategies
  • Deep knowledge of the ad-supported CTV streaming space and retail / commerce media
  • Proven track record of leading multiple concurrent, high-visibility product launches and GTM programs from strategy through execution

Company info

  • At Netflix, our mission is to entertain the world.
  • Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality.
  • We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology.
  • Come be a part of what's next.
  • We are seeking a seasoned, strategic and collaborative Senior Ads Product Marketing leader to join our growing Ad Product Marketing team and own programmatic go-to-market for the US and Canada (UCAN).
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This listing is sourced directly from Netflix's careers page and normalized into a canonical job model.